The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
The CDPI shows which management practices are most common among firms that have successfully created a unified customer database. Download now.
From the Video Collection
Boston Globe uses BlueConic to unify visitor behavioral data across its digital properties and leverage the insights to deliver individualized experiences to its entire digital audience.
Chris Chapo of The Gap shares his lessons and insights from driving a data science & analytics transformation across a global enterprise where understanding the customer is key to success.
Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.
From the Blog
Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit
In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor. Read more.
The Asia-Pacific region is the world’s fast-growing economy. Read more.
It will come as no surprise to this group that the options for and use of Customer Data Platforms (CD) are on the rise. Read more.