The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
QuickPivot's Laura Tentas explains how important a Customer Data Platform is to draw real-time actionable insights from their Marketing Automation Platform.
In this webinar, you get: a framework to understand your business challenge, sample RFP questions based on your data strategy, and tips on structuring an RFP to cover what you need from a CDP.
From the Blog
67 percent of customers say brands need to automatically adjust their content based on a customer’s current context. Read more.
Data-driven marketing is proven to increase engagement and sales. Read more.