The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
BlueConic helps make a case for a CDP to executive teams. Download now.
Jornaya explains a strategic approach to MLP marketing. Download now.
From the Video Collection
In this webinar, HelloFresh and optilyz present an ideal case of combining offline and online channels in customer relationship management.
More companies turn to CDPs to better engage their customers. Atlassian shares how they leverage a CDP.
Use predictive segmentation and recommendations to activate your data and orchestrate personally relevant, cross-channel experiences across the customer lifecycle.
From the Blog
While attending a recent technology conference, I knew almost everyone except for a few new attendees. Read more.
The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. Read more.