Resources For You
Join Now
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
Join Now
New Tools!
RFP Generator and Vendor Finder
Test the beta version of CDP Institute's interactive RFP Generator and Vendor Finder. Answer questions and within seconds receive a custom-generated RFP and vendor suggestions. Free 30 minute live consultation included! Get started now.
Ask Questions on Slack
Join other members of the CDP community to ask questions, share answers, and discuss CDP issues. Join now.
Use Case Generator
Answer a set of carefully chosen questions and receive a comprehensive use case document to guide your CDP projects. Get started.
From the Library
7 Foundational, Insight-Led Customer Journeys for Every Lifecycle Stage
Lexer explains the strategy behind automated acquisition, growth, and retention campaigns that can be activated using a CDP. Download now.
Meredith Case Study
Segment details how the publication company streamlined their customer data to create unprecedented growth opportunities. Download now.
From the Video Collection
SessionM: Delivering Unified Customer Experiences for Deeper Loyalty
Find out how SessionM is delivering the world's most innovative brands with unified customer experiences that deepen customer loyalty.
Customer Journey Optimization: Following in The Steps Of Your Customer
BlueVenn's Jim Kelly explores multi-channel customer journeys in detail and discusses concepts such as 'cross-journey communication' to manage the customer experience.
OMR Masterclass: Marketing & CRM Trends 2018
Manuel Hinz and Dr. Markus Wuebben (founders of CrossEngage) analyze and assess current trends in CRM and marketing.
From the Blog
Customer Behavior is Changing. Are You Paying Attention?
Have customer behaviors and preferences remained static over the past year? Read more.
Customer Data Platform: five key benefits
What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players? Read more.
How to Convert One-Time Buyers Into Two-Time Buyers (and Beyond)
Two-time buyers are nine times more likely to make repeat purchases than one-time buyers. Read more.
Gold Sponsors
Sponsors
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
Contact Info
Signup
© 2021 CDP Institute. Privacy Policy | Terms of Use