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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
3 Key Standards for Marketers to Establish Customer Identity
Zeotap explains how to prepare for a cookie-less future. Download now.
DIY Retailer Case Study
Redpoint Global describes how an international retailer improved marketing efficiency with a single point of control. Download now.
The Customer Data Platform Use Case Guide
mParticle defines what you need from a CDP and why. Download now.
From the Video Collection
Executive Guide to Customer Data Platforms
AgilOne CEO Omer Artun and CDPI Founder David Raab share a CDP market overview, industry trends, and five CDP must-haves for omni-channel enterprise brands.
Physical Meets Digital: Creating True Omnichannel Retail with a CDP and IoT
The future of personalized shopping is upon us. RFID sensors, smart screens and augmented reality allow forward-thinking retailers to leapfrog their competition.
SAS Customer Intelligence 360 - Personalization & Recommendation
SAS Customer Intelligence 360 augments traditional customer information with contextual data and AI to create highly personalized dynamically changing recommendations.
From the Blog
Our vision for the Microsoft customer data platform
There is a fundamental change occurring across industries and organizations: Data now comes from everywhere and everything. Read more.
The Fifth P: Privacy Lands Squarely in the Marketing Mix
Data privacy, once seen primarily as a legal and IT concern, is now integral to marketing, and marketers are increasingly central to ensuring compliance with privacy regulations. Read more.
Customer data platform: A key to personalized experiences
In today’s digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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