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From the Library
DIY Retailer Case Study
RedPoint describes how an international retailer improved marketing efficiency with a single point of control. Download now.
The Customer Data Platform Use Case Guide
mParticle defines what you need from a CDP and why. Download now.
From the Video Collection
Meet the CRM Heroes
This video portrays the otherwise invisible customer heroes who fill CRM with life.
How to Power Your Customer Experience with Data
Learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven.
Unified Customer Profile
How a Unified Customer Profile sets Evergage apart from vendors who tout personalization but can't provide a complete picture of each visitor's true interests and intent.
From the Blog
In a Heartbeat: The True Value of a CDP's Real-Time Capabilities
According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of marketers with a CDP to execute highly relevant campaigns. Read more.
How to Get Your Data Ready for Your Next CDP
There is no doubt that a big pain that marketers face is having to string together data from multiple sources to access prospect, customer, and product information. Read more.
Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data
One of the things I enjoy most about my role is meeting with people in all types of organizations and from all sorts of industries around the world. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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