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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
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From the Library
DAVIDsTEA Case Study
Acquia describes how the company improved customer experiences with personalization and segmentation. Download now.
Redefining Digital Transformation in the Banking & Financial Services Industry
Netcore details how the BFSI industry can meet evolving CX expectations. Download now.
Chatbooks Case Study
Blueshift explains how sophisticated, event-triggered campaigns led to double the engagement. Download now.
From the Video Collection
Own Your First-Party Data Strategy
Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.
SessionM & Restaurants: Customer Experiences Made to Order
Learn how you can turn everyday customer data into exceptional customer experiences to increase incremental behavior!
How to Write a CDP RFP Based on Your Business Needs
In this webinar, you get: a framework to understand your business challenge, sample RFP questions based on your data strategy, and tips on structuring an RFP to cover what you need from a CDP.
From the Blog
How to Convert One-Time Buyers Into Two-Time Buyers (and Beyond)
Two-time buyers are nine times more likely to make repeat purchases than one-time buyers. Read more.
How to Measure the Impact of a Customer Data Platform (CDP)
According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important. Read more.
Customer Experience - The unlikely cure to the slowdown
Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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