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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
New Tools!
RFP Generator and Vendor Finder
Test the beta version of CDP Institute's interactive RFP Generator and Vendor Finder. Answer questions and within seconds receive a custom-generated RFP and vendor suggestions. Free 30 minute live consultation included! Get started now.
Ask Questions on Slack
Join other members of the CDP community to ask questions, share answers, and discuss CDP issues. Join now.
Use Case Generator
Answer a set of carefully chosen questions and receive a comprehensive use case document to guide your CDP projects. Get started.
From the Library
DAVIDsTEA Case Study
Acquia describes how the company improved customer experiences with personalization and segmentation. Download now.
Redefining Digital Transformation in the Banking & Financial Services Industry
Netcore details how the BFSI industry can meet evolving CX expectations. Download now.
Chatbooks Case Study
Blueshift explains how sophisticated, event-triggered campaigns led to double the engagement. Download now.
From the Video Collection
Own Your First-Party Data Strategy
Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.
SessionM & Restaurants: Customer Experiences Made to Order
Learn how you can turn everyday customer data into exceptional customer experiences to increase incremental behavior!
How to Write a CDP RFP Based on Your Business Needs
In this webinar, you get: a framework to understand your business challenge, sample RFP questions based on your data strategy, and tips on structuring an RFP to cover what you need from a CDP.
From the Blog
How to Convert One-Time Buyers Into Two-Time Buyers (and Beyond)
Two-time buyers are nine times more likely to make repeat purchases than one-time buyers. Read more.
How to Measure the Impact of a Customer Data Platform (CDP)
According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important. Read more.
Customer Experience - The unlikely cure to the slowdown
Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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