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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
CedarFair Case Study
Webbula demonstrates how they help the regional amusement park operator be better able to tie behavior to customer profiles. Download now.
Customer Data Platform Buyer's Guide
Optimove segments the CDP tech stack and identifies the best solution for your business. Download now.
True Real-Time Personalization
Evergage provides a checklist of features to use when evaluating real-time personalization platforms. Download now.
From the Video Collection
Contextual Walkthroughs for Better Feature Adoption & Engagement
See various analytics tools in action in the Smartech app.
Expanding the Account Universe
Rebecca Stone, VP Demand Generation, tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Three Signs You Need a Customer Data Platform
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
From the Blog
CDP Periodic Table
When people are introduced to a new technology, they typically ask, "What is this?" Read more.
COVID-19: The Unexpected Catalyst During Digital Transformation in the Retail Sector
According to Michael Leboeuf, "A satisfied customer is the best business strategy of all". Read more.
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP's Key Differentiator
"What should I be looking for in a CDP?" This is the first question from nearly every brand that's in the market for a Customer Data Platform. Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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