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The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
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From the Library
Better Customer Experience, Better Business
Data Talks describes how a CDP can help you satisfy your customers. Download now.
The Customer Data Platform Report 2020
Segment describes how the CDP market is evolving. Download now.
The New CRM Guide
mParticle details how Direct-to-Consumer brands like Venmo, GOAT, and Airbnb are redefining CRM for a new era. Download now.
From the Video Collection
Creating a Data Foundation to Drive Sales and Marketing Alignment
Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines' predictive data to prioritize the leads passed from marketing to sales.
Meet the CRM Heroes
This video portrays the otherwise invisible customer heroes who fill CRM with life.
How to Power Your Customer Experience with Data
Learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven.
From the Blog
New Study Finds Data Key to Unlocking Superior Customer Experience
I often see the words "customer experience" or "customer-centric" used in marketing messages as companies look to meet increasingly high consumer expectations. Read more.
CDPs come to the rescue of marketers to deal with CCPA
#Ownyourdata campaign created ripples across the world. Read more.
B2B Marketers, Here's How Customer Platforms Make Personalization and Selling Easier
Do you market B2B products or services? Ever feel like your B2C colleagues have it easy? Read more.
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The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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