Resources For You
Join Now
The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
Join Now
From the Library
Sounders Case Study
Amperity describes how the soccer team used integrated data to better connect with each fan. Download now.
The Economist Case Study
Lytics shows how a CDP delivered a personalized content experience to each reader and 4x more subscription revenue to The Economist. Download now.
How Marketers Are Using and Analyzing Customer Data
BlueVenn provides exclusive survey results on what data marketers collect, the tools they use to analyze it, and goals for the future. Download now.
From the Video Collection
SEEK & Frictionless Customer Experience
Holly Arrowsmith, Marketing Manager for Social Media at SEEK, discusses how SEEK established industry-leading CX practices.
Expanding the Account Universe
Rebecca Stone, VP Demand Generation, tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Three Signs You Need a Customer Data Platform
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
From the Blog
Customer anonymity can't be guaranteed, but differential privacy can help change the game
The relationship between companies and consumers is increasingly complex. Read more.
eTail 2020 Report: Retailers Are Relying on Personalization and CDPs to Go for the Win
Is retail finally getting serious about customer data? Read more.
Building a Modern Marketing Organization
The idea of a "modern marketer" is always a moving target. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
Contact Info
Signup
© 2020 CDP Institute. Privacy Policy | Terms of Use