My best three items today are all about B2B marketing, but I know it’s not your favorite topic, Dear Reader, and at the end of such a rough week I want to share something you’ll like. So let’s instead lead with a report that dynamic content vendor LiveIntent has found that email newsletter open rates are notably higher this week. It’s true that the reason is people are stuck at home due to coronavirus but we’ll take good news where we find it.
Am I the only one who suspects that all those offices left empty while everyone works from home are actually swarming with robots who are writing press releases about themselves? That would explain why today’s news is all about AI. First up: mobile customer engagement platform Sinch has purchased ChatLayer.ai, which builds multi-lingual, multi-channel conversation-bots that are clearly smarter than I am.
Yes, that’s clickbait. But it’s still a real story: tech giants may share location data that would otherwise be private to trace the contacts of coronavirus patients. Whether or not you think this is a good idea, the thing to remember is how easily it can be done.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.