The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
Tealium helps you comply with the strictest data privacy law in United States history. Download now.
Evergage shows how CDPs help marketers gain a deep understanding of every customer and prospect across all touchpoints and interactions. Download now.
From the Video Collection
Because the typical methods just don't cut it.
CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids' customer relationship journey.
Join Joel Powell and Ashley Lockridge, Principal Marketing Consultants at Cheetah Digital, to learn how retail email marketers can be successful during the COVID-19 crisis.
From the Blog
In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent. Read more.
One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or group from their audiences. Read more.
Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch. Read more.