The Customer Data Platform Institute is a vendor-neutral organization dedicated to helping marketers manage customer data.
From the Library
From the Video Collection
Holly Arrowsmith, Marketing Manager for Social Media, SEEK, discusses how SEEK established industry-leading CX practices.
Rebecca Stone, VP Demand Generation, tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.
Paul Mandeville, chief product officer at QuickPivot, explains how companies can determine whether or not they need a customer data platform (CDP).
From the Blog
The Technology for Marketing conference is among the world's largest. Read more.
Customer service executives are alive to tech opportunities. Read more.
There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing. Read more.