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From the Library
HelloFresh Case Study
CrossEngage shows how the meal-kit company used a CDP to create consistent, relevant cross-channel messaging. Download now.
RealCDP: Customer Data Platform Certification Program
The CDP Institute provides a simple checklist of items required for a system to be considered a CDP. Download now.
AgilOne Customer Data Platform
AgilOne describes the features, use cases, and value delivered by its CDP. Download now.
From the Video Collection
Personalized Offers at the Point of Sale
How a CDP enables brands to liberate transaction data to drive targeted, profitable promotions quickly and easily.
Customer Story: Data Strategy of the Utah Jazz
Jared Geurts, Senior Director, Analytics, Utah Jazz explains how this NBA team unlocked the power of its customer data to offer personalized ticket packages and offers.
How Curology Delivers High-performing, Personalized Ad Campaigns
Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.
From the Blog
Real-Time Data Aggregates for Today's Dynamic Customer Journeys
A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates. Read more.
Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well
Published in 2007, Tom Davenport's Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data for competitive advantage. Read more.
Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect
While attending a recent technology conference, I knew almost everyone except for a few new attendees. Read more.
The CDP Institute educates marketers about the issues, methods, and technology used to manage customer data, with a special focus on Customer Data Platforms. Join the CDP Institute for free access to valuable information and insights.
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