CDP Institute Italy

Building a data-driven culture that puts the customer at the center, CDP Italy fosters innovation, technology, and customer experience to drive sustainable, personalized growth.

Our mission is to Inform, Educate, Connect and Promote.

CDP Day

Leverage Customer Data. Elevate Business.

 

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Summary:

As the Italian market continues to embrace Customer Data Platforms (CDPs), businesses are evolving their strategies to fully leverage customer data for enhanced personalization and optimized marketing performance.
The rise of AI-driven approaches has further amplified the value of CDPs, making them a key enabler of predictive insights, automation, and real-time customer engagement.

CDP Day is a one-day event designed for Marketing Decision Makers looking to stay ahead in an ever-evolving MarTech landscape. As composable architectures and AI-driven decision-making gain traction, CDPs remain the critical link between data, marketing activation, and customer experience.

Join us for an afternoon of expert insights, real-world CDP use cases, and a deep dive into how AI enhances marketing personalization and customer experience. Hear from industry leaders, gain valuable perspectives from client success stories, and connect with peers over a networking aperitivo.

The future of marketing starts with data—unlock its full potential with a modern, AI-powered CDP strategy.

What we will cover:

  • The Future of the CDP
  • The Value of the CDP within an AI Approach
  • CDP Use Cases
  • Marketing Personalisation
  • Customer Experience

Speakers

David Raab, Founder of CDP Institute
Giovanni Lorenzoni, CDP Institute Italy Representative
Diana Comsa, Global Director - Customer Data Products, Conde Nast
Frans Riemersma, Martech Analyst & Consultant, Martech Tribe
Alberto Mattiello, Business Futurist, Speaker, Author, Entrepreneur, Retail Hub
Andrea Bedeschi, Executive Advisor, BitBang
Luca Massimetti, CRO & Personalization Lead, Luisaviaroma
Francesca Spataforma, Product Manager, Scalapay
Luigi Radicati, Senior Product Manager, Scalapay

  • David Raab, CDP Institute Founder

    David, a prominent marketing technology consultant and industry analyst, coined the term "Customer Data Platform" (CDP) in 2013 after identifying emerging tools that unified customer data from multiple sources. He published the first CDP industry report that year and has since shaped the field through research, writings, and presentations. In 2016, he founded the CDP Institute to educate and connect industry players.

  • Diana Comsa, Global Director - Customer Data Products, Condé Nast

    Diana is an international premium product marketer turned customer journey and big data specialist. With experience in over 30 countries, she focuses on marketing strategy, product launches, multi-channel customer journeys, CRM, martech stacks, pricing strategy, and P&L and team management.

    She is the author of Secrets of Transylvania, a hardback travelogue available on Amazon Europe and Carturesti Romania.

  • Frans Riemersma, Martech Analyst & Consultant, Martech Tribe

    Frans is a leading Martech expert, researcher, and speaker. Founder of MartechTribe, he helps brands optimize technology stacks. He co-authored key Martech reports on composability and GenAI. A lecturer at Business Universities & Schools, he shapes industry insights through research, consulting, and speaking at global events.

  • Alberto Mattiello, Business Futurist, Speaker, Author, Entrepreneur, Retail Hub

    Based in Miami, Alberto Mattiello speaks and moderates over 100 events annually. His theories, including Innovation Success, Brand Robotics, and Multiverse AI have been covered in his books, including ‘Disruption,’ ‘Customer Success’ and ‘Marketing Thinking.’ He has also curated a series of MIT Sloan books for the Italian edition and contributed to Confindustria as a scientific committee member.
    Alberto mentors startups and retail giants as a Head of Innovation at Retail Hub and teaches Marketing and Innovation at top institutions, including Imperial College London and Bocconi University. In the past, he led Future Thinking at Wunderman-Thompson and co-founded companies: Eitherland, the first outdoor workplace ecosystem that won several design awards, and LabNext agency, recognized by Wired as “the Italian Think Tank.” Today, he helps steer companies toward Innovation Success and connect the dots between new technologies, business opportunities, and emerging market expectations.

Interested Audience:

  • C-Level Executives
  • VP Marketing
  • Marketing Ops
  • Head of Customer Services
  • Customer Experience/CX
  • Customer Acquisition
  • Head of Innovation

CDP Institute Italy Event, Milan 29 May 2024

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Please get in touch with italy@cdpinstitute.org