Marketers Succeed with BlueConic Marketers Succeed with BlueConic provides a half-dozen examples of how marketers use BlueConic's customer profile, real-time segmentation, and data-driven marketing programs to power business success.
Why the Universal Data Hub? (Tealium) explains how to transform your businss and customer experiences by connecting data across every customer touchpoint.
B2B Customer Data Index (CaliberMind) provides a uniquely organized list of marketing and sales tools and the data that powers them. It helps to avoid the disjointed approach most companies take to customer interactions, enabling them instead to build the most efficient, effective, and customer-centric tech stack possible.
Guide to Cross-Channel Personalization (Fospha) shows how marketers can take control of their data, understand their customers, and activate their insights to personalise the customer experience - with the ultimate goal of optimising the cost of customer acquisition, retention and lifetime value.
The Power of 1 (Evergage) describes the evolution of personalization and defines the four elements to look in a true real-time personalization platform.
The Secret to Intent-Based Marketing (Evergage) explains the role of intent in digital marketing, the analytics and tracking capabilities needed to support it, and how deep behavior data is necessary to support an effective intent-driven personalization strategy for your organization.
Data Governance Checklist (Tealium) offers a concise five-step process for balancing customer experience with privacy and security rules required by the General Data Protection Regulation (GDPR).
DataIQ GDPR Research Report (Tealium) provides survey results that explore the impact of General Data Protection Regulation on consumer attitudes towards data privacy and on business practices for customer data management.
Path to AI-Powered One-To-One Marketing (Blueshift) explores the promise of one-to-one marekting, the challenges in fulfilling that promise, and how artificial intelligence can help.
Guide to Cross-Channel Attribution (Fospha) Guide to Cross-Channel Attribution (Fospha) discusses how marketers can use a Customer Data Platform to transform their attribution modelling and assign true value to marketing activities in a world where the customer journey to conversion spans multiple channels, devices and sessions.
B2B Orchestration Engines (CDP Institute) explains how orchestration engines can help B2B marketers overcome limits of current systems to meet their need for personalization at scale.
Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs To Use One (CDP Institute) provides a basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.
Customer-centric Approach to Building Marketing and Sales Stacks (CaliberMind) offers B2B marketers a framework for building the most efficient, effective, and customer-centric sales and marketing stack possible.
CDP Industry Profile (CDP Institute) shows key industry statistics including revenue, investments, and client counts.
Customer Data Platform Frequently Asked Questions (CDP Institute) describes how CDPs differ from DMPs, data lakes, and other types of systems; what's involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.
Data-Driven Marketing in the Age of Platform Confusion (RedPoint Global) clarifies the nature of a DMP and how it differs from RedPoint's approach.
Driving Value from Digital Advertising (Ensighten) shows how enterprise tag management and DMP systems can work together to transform the value of digital advertising spend.
How to Build a Mobile Data Strategy The Right Way (mParticle) shows how to align product, marketing, and engineering to minimize wastage and maximize value.
Data Governance Embracing Security and Privacy (Tealium) Data Governance Embracing Security and Privacy describes how companies can balance providing a seamless customer experience with increasing responsibilities in data privacy and security.
Best Practices in Building a Unified Customer Database (CDP Institute) shows which management practices are most common among firms that have successfully created a unified customer database.
Integration Liberation: Finding Marketing Freedom (ActionIQ) describes how a single platform holding all marketing data can give marketers control over their work.
Marketing in the Moment (Ensighten) describes how to orchestrate real-time omni-channel customer experiences.
A Guide to Facebook and Google Ad Performance Analysis (Segment) describes ad campaign data and common use cases for ad analysis.
Openness Checklist (BlueConic) offers a set of specific critieria to use in evaluating how easily a Customer Data Platform can integrate with other systems.
True Real-Time Personalization (Evergage) provides a checklist of features to use when evaluating real-time personalization platforms.
Requirements for Enterprise Customer Data Platforms (CDP Institute) gives detailed descriptions and checklists of the special requirements that enterprise marketers have for their Customer Data Platform.
CDP Evaluation Guide - Commercial (CDP Institute) lists questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide - Data Ingestion (CDP Institute) lists questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.
CDP Evaluation Guide - Outputs (CDP Institute) lists questions to ask CDP vendors related to use of CDP data, including external connections, performance, and applications provided within the CDP. Part of a series to help
CDP Evaluation Guide - Processing (CDP Instittue) lists questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.
Coverfox Case Study (Vizury) shows how Coverfox and Vizury Engage to reduce programmatic acquisition costs by 75% and increase click through rates by 200% through innovative quote level personalization.
AVADO Case Study (Fospha) shows how an industry-leading online learning platform teamed with Fospha to capture each customer journey in a CDP, integrate it with keyword bid management, and cut paid search spend by 30% with no reduction in leads and conversions.
Access Intelligence Case Study (Lytics) shows how Access Intelligence used Lytics to build unified customer profiles and use them for highly specialized marketing programs.
BikeSource Case Study (Ascent360) shows how Ascent360 helped BikeSource capture contact information at outdoor events and used it for satisfaction surveys.
XXXXXXXXXBoston Globe Media Case Study (Blueconic) describes how Boston Globe Media grows its active subscriber base by delivering a personalized content and marketing experience across its distinct media properties.
Instacart Case Study (Segment) shows how Instacart improved its ordering process and shopper productivity with insights gains from Segment data.
LogMeIn Case Study (Segment) descirbes how Segment helped LogMeIn develop a standard way to access and use data to build better software for millions of customers.
MUJI Case Study (Treasure Data) shows how MUJI drives online to offline sales with targeted rewards.
American Automobile Association Case Study (BlueVenn) shows how AAA used BlueVenn to integrate near real-time data, historical behavior, and predictive models to deploy campaigns in online and offline channels.
ActionIQ Grows and Retains Valuable Customers describes how ActionIQ identifies, activates, grows, retains, and reactivates customers.
Ensighten Drive First-Visit Personalization and Enhanced Insight describes the features and benefits of Ensighten first-party omni-channel data collection.
Fospha Paid Search and Social Optimisation Solution Profile explains how Fospha helps businesses leverage end-to-end customer data, in order to optimise the cost of customer acquisition, retention and lifetime value.
RedPoint Global Convergent Marketing Platform describes how RedPoint streamlines customer engagement from data to insight to action.
Tealium EventStream describes Tealium's lightweight data collection and delivery solution to manage all cloud-based (server-side) data from one, central hub.
Treasure Data Live Data Management Platform describes how to combine streaming and batch data from hundreds of sources for one-to-one personalization, programmatic advertising, multi-touch attribution powered by machine learning.
Learn how the Customer Data Platform lets marketers create one, central data repository to be able to make informed decisions and drive more meaningful customer experiences.
Boston Globe uses BlueConic to unify visitor behavioral data across its digital properties and leverage the resulting insights to deliver individualized experiences to its entire digital audience.
Demonstration of Vizury Engage Finance, a unique growth marketing platform for the insurance vertical.
BlueVenn Principal Consultant Jim Kelly explores multi-channel customer journeys in detail and discusses concepts such as ‘cross-journey communication’ to manage the customer experience.
Josh Francia, VP of Marketing at LendingTree, explores the cutting edge of AI in marketing and explains what it's like to work with Blueshift's Customer Data Hub.
How a Unified Customer Profile sets Evergage apart from vendors who tout personalization but can’t provide a complete picture of each visitor’s true interests and intent.
How customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships.
This video describes how Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.
Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP).
AgilOne CEO Omer Artun and CDPI Founder David Raab share a CDP market overview, industry trends, and five CDP must-haves for omni-channel enterprise brands
Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a lively and interactive discussion on how to meet the impending GDPR deadline.
Learn the common pitfalls of working only with 2nd and 3rd party data. Find why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
2015 to 2017: What’s different – and the same – in customer data management?
Join Charlie Cole, Chief Digital Officer at Tumi, to learn how Tumi created organizational alignment between marketing and IT teams to grow sales, improve operational efficiencies, and differentiate their brand in the market.