
Vendor Privacy Survey Report (CDP Institute)
Can a CDP replace your Consent Management Platform? The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.
Can a CDP replace your Consent Management Platform? The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.
What do CDPI members have to say about martech best practices and other CDP topics? This survey shares it all.
Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.