Industry Update July 2021 (CDP Institute)
What’s the latest in the CDP industry? This report from the CDPI tells you everything.
Library
Customer Data Platform Industry in APAC (CDP Institute)
Theoretically, the customer data platform offers a great fit solution for businesses in the APAC region. The CDP Institute examines industry statistics for the region.
Customer Data Management: CDP Institute Member Survey 2020 (CDP Institute)
What do CDPI members have to say about martech best practices and other CDP topics? This survey shares it all.
Customer Data Platform Industry in Europe 2020 (CDP Institute)
The CDP industry is growing in Europe. Learn more in this new report.
Understanding CDP Users: CDP Institute Member Survey 2019 (CDP Institute)
Many industry observers are confused about CDPs. The CDPI surveyed its members and found far less confusion. Read on to learn more.
Let’s Look at the Data: Recent Surveys on Marketing Technology (CDP Institute)
Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
Customer Data Platform Frequently Asked Questions (CDP Institute)
Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.