Introduction to Composable CDP (CDP Institute)
Few topics in the customer data platform industry have caused as much confusion as composable CDPs. This CDP Institute paper describes the topic objectively to help buyers make an informed choice.
Library
Industry Update January 2024 (CDP Institute)
What’s new in the CDP industry? This report from the CDPI shares the latest trends.
CDP Institute 2023 Member Survey: Success in an Era of Limits (CDP Institute)
What is slowing data unification efforts and what might be the result? This survey of CDPI members has the answers, as well as other industry insights.
CDP Industry Profile: Learnings from the RealCDP Audit Survey (CDP Institute)
The CDP Institute’s RealCDPTM program captures over 200 data points on each vendor it certifies. This report uses that data to explore the contours of the CDP industry.
Vendor Privacy Survey Report (CDP Institute)
Can a CDP replace your Consent Management Platform? The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.
CDP Use Cases: What Users Want (CDP Institute)
The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users. Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.
Let’s Look at the Data: Recent Surveys on Marketing Technology (CDP Institute)
Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.
Customer Data Platform Frequently Asked Questions (CDP Institute)
Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.