CDP Institute

A customer data platform integrates and manages all of your customer data. Wondaris explains how to maximize the benefits of your CDP.

This guide from Meiro takes you on the journey of surviving the 3rd-party cookie deprecation apocalypse.

The Bloomreach CDP SaaS platform is hosted in Google Cloud and provides B2C companies (predominantly retail) with powerful personalization tools for increasing revenue.

Algonomy provides a fully comprehensive CDP platform designed to meet the needs of retailers and companies with similar business models (CPG, quick-serve restaurants).

Twilio Segment meets all RealCDP certification criteria with the Segment Customer Data Platform (CDP) that supports B2C, B2B, and B2B2C companies.

Teavaro supports B2C companies with a cloud-based (AWS) SaaS platform that integrates data of any type into a unified customer profile and stores full histories on customers and prospects in MongoDB and Postgres databases.

SALESmanago's CDP supports B2C and B2B companies with an AI-driven, no-code SaaS platform in a commercial cloud solution (Google), private cloud or on-premise.

mParticle supports a wide variety of B2C companies in North America, EMEA and APAC (6 offices globally) with a cloud-based SaaS platform hosted in AWS.

Microsoft is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Amperity 3.0 is an Enterprise level CDP for B2C companies and comes in four modules.

ActionIQ supports both B2C and B2B enterprises across a variety of industries with a SaaS platform hosted in AWS.

Blueshift's SmartHub CDP is delivered and operates as a unified set of capabilities (rather than a suite of modules).

Connecting all of your customer data is a necessity for customer experience and loyalty. Treasure Data details how its CDP makes it possible.

Getting ready for the holiday season means learning from your customer data. Amperity details what steps to take during the year.

Both the DMP and the CDP work with first-party data. The CDPI and Salesforce detail how these platforms differ and why you should transition to a CDP.

Relay42 provides a solid CDP solution for B2C companies in a wide variety of industries.

Identity resolution helps with personalization and attribution. Teavaro explains how it works.

D&B Rev.Up ABX CDP supports B2B companies with a cloud-based (AWS) SaaS platform designed to help business (non-technical) users improve marketing and sales efforts in a no-code environment.

What’s new in the CDP industry? This report from the CDPI shares the latest.

BlueConic is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

The Tealium Customer Data Hub (CDH) is made up of 5 modules: TiQ Tag Management; EventStream API Hub; AudienceStream CDP; DataAccess; and PredictML.

TCS CI&I CDP supports B2C comapnies in select industries with a platform that can be hosted in a public cloud, private cloud or on-premises.

The Resulticks platform supports B2C and B2B (and hybrid) companies across a wide variety of industries in APAC (primarily), EMEA and North America.

The Lexer platform supports primarily Retail-focused B2C companies with some B2B solutions in place.

To more effectively ingest, store, manage, and distribute data, NGDATA segments data into two types.

Adobe Real-Time CDP meets all core RealCDP certification requirements.

FirstHive CDP supports B2C and B2B companies with a SaaS CDP platform that can be either cloud-based or on-premise.

Redpoint Global is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Specializing in B2C data, Acquia CDP sits on a Snowflake server and is delivered as a multi-tenant SaaS solution supported by real-time APIs to capture, process, store, and deliver first, second, and third-party customer data.

Data governance is important to using growing amounts of customer data. The CDPI and Commanders Act explain what it is and how a customer data platform can support it.

If your CX isn’t working, you’re not alone. Learn more from SAS and CMO Council.

Zeta CDP+ supports both B2C and B2B companies across a wide variety of industries with a SaaS offering hosted in AWS.

It’s always important to choose the best martech solution for your business needs. The CDPI and Treasure Data explain what factors to consider.

Learn how to better understand and connect with customers by combining data and insights from across systems to enrich your single source of truth, drive personalization, and increase speed to value.

Enjoy the Customer Data Cloud demo.

See how we use our Customer Data Platform to make compelling customer moments that become trusted relationships.

In this demo video, learn how you can use Data Cloud for Marketing to deliver marketing success now.

Are you grappling with how to balance consumer personalization demand with consumer privacy expectations? We’ll share guidance for using data ethically and employing trust-building personalization.

Marketers are facing real challenges when it comes to balancing privacy and relevance to create trusted customer relationships. Join us as we discuss how you can succeed in the new data revolution.

Many businesses are undergoing digital transformations to improve CX. This report from Salesforce explains how a CDP can help.

Learn how Conn’s HomePlus implemented a CDP to transform their organization and put customers at the center of everything they do.

Discover how companies like HEINEKEN USA, Mattel, and VF Corporation are embracing a first-party data strategy that offers customer value and delivers business growth.

Learn how companies like VF Corp. and LoveSac are raising the bar on personalization strategies with BlueConic.

See how the Comoto Family of Brands is unlocking its marketing potential with first-party data.

Learn more about BlueConic and how its CDP can power your data-driven processes to accelerate growth.

In this ebook, BlueConic explains the new customer engagement model all brands must implement today to thrive in the consumer privacy era.

BlueConic explains why data clean rooms are providing a viable alternative for closed-loop advertising and marketing measurement.

Learn from BlueConic how you can embrace a more proactive approach to consumer data privacy.

Learn how Signify uses BlueConic to personalize experiences and drive customer-centricity at scale.

See how Vanarama used unified profiles in BlueConic to address data scarcity and drive customer relationships.

Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.

Find out from BlueConic why first-party data is essential to business transformation in media and publishing.

In this ebook, BlueConic details how retailers can leverage first-party data to transform how they understand and interact with customers.

Learn from BlueConic how consumer goods companies are turning first-party data into a strategic business asset.

A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.

A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.

CRM managers, like all professionals, always want to improve their performance. Optimove explores multiple levels in their evolution process.

Measuring customer marketing efforts is crucial to success. Optimove details how to do so in monetary terms.

Omni-channel marketing means seamless targeting throughout the buying process. Dun & Bradstreet details how to make sure your company is doing it properly.

B2B marketers need to connect individuals to businesses, which is difficult when many website visitors are anonymous. The CDPI and Dun & Bradstreet explain how to identify these visitors.

The CDP is more valuable to users than ever. Tealium analyzes the benefits in the fourth edition of its annual report.

B2B decision makers face a highly disjointed process. The CDPI and Leadspace explain how to create a well-orchestrated approach.

A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.

A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.

A poor targeting in your acquisition campaigns online can lead to a great deal of media wastage. You can optimise your audience by suppressing irrelevant individuals from an advertising campaign based on specific campaign goals and objectives in order to increase efficiency in results.

In this video you will learn how Virgin Media O2, the UK’s most iconic brands for mass media and telecommunications, saved £1M on paid media, with a smarter, more efficient targeting by suppressing existing customers using Zeotap CDP.

In this interview, delivered by Zeotap’s Chief Business Officer & Managing Director, Florian Lichtwald, and Andy Lewis, Head of Paid Traffic Acquisition at Virgin Media O2, learn how this British mass media and telecommunications giant managed to decrease Cost per Acquisition (CPA) on their paid media campaign.

Consumers now evaluate brands based on data privacy practices. Zeotap explains how to meet expectations.

Organizations can reap many benefits from a CDP. Segment shares real ROI examples.

In this ebook, Relay42 discusses the importance of talking about the CDP as both a tool for customer data and a practice across departments.

AIA Philippines, part of AIA Group, recently onboarded Lemnisk Customer Data Platform to accelerate digital transformation and increase the share of its digital insurance business as part of its broader “Healthier Longer Better Lives” vision for Filipinos.

First-party data is the future of digital marketing. Segment details how to harness it.

A well-known shoe brand wanted to improve its segmentation and omnichannel communications. Learn how SALESmanago drove a 70% higher click rate.

In the face of persistent inflation, consumers are switching retailers more than ever. SALESmanago shows how a lean marketing strategy can help ecommerce brands adapt.

Modern ecommerce is on the verge of change as consumers demand personalized experiences. SALESmanago details how zero-party data creates these experiences.

What do CDPI members have to say about customer data management best practices? This survey has the answers, as well as other industry trends.

A football club needed to improve fan experiences and build community connections. See how Microsoft Dynamics 365 Customer Insights provided actionable insights across channels.

A charity serving thousands of people with disabilities wanted to improve communications. Microsoft Dynamics 365 Customer Insights details how it created a 360-degree view.

A global company with more than 50 spirits brands wanted to make its customer experiences more personalized. Learn how Microsoft Dynamics 365 Customer Insights made it possible.

The role of AI in business has expanded virtually overnight. The CDPI and Treasure Data detail how to successfully implement it.

Identity resolution can help create a unified customer view. RudderStack explains the role of a data warehouse in this process.

On Day 1 of DMEXCO – Digital Marketing Expo & Conference, Daniel Heer (Founder & CEO at Zeotap) and Andy Lewis (Head of Paid Traffic Acquisition at Virgin Media O2) broke down their paid media suppression use case, which saved Virgin Media O2 a staggering £1M while bringing more customers in return.

The data stack has grown into a sprawling ecosystem of tools. RudderStack provides a framework to help you determine what tools best serve your needs.

An NFT marketplace needed to quickly accommodate significant growth in activity. RudderStack explains how they provided speed and flexibility.

An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.

Many brands struggle to get the unified customer view they need. TCS explains how both a CDP and AI can help.

In this course from Teavaro and the CDP Institute, learn about the benefits of identity resolution for marketers in an increasingly regulated and complex data environment. Go to academy.teavaro.com to see more.

Presented by Rebecca Gentry, Customer Data Orchestration Capability Lead – South, Accenture Song; and Fred Maurer, Principal Director, Accenture Song

Presented by TK Kristiansen, Consent Preference SME, Accenture Song; and Joseph Leone, Data Science Consultant, Accenture Song

Presented by Trinity Levenson, Marketing Technology Manager, Accenture Song; and Susan LaDoux, Data Architecture Manager, Accenture Song

Presented by Danny W. Abraha, Manager, Customer Data Platforms Consulting, Accenture Song

Presented by Danny W. Abraha, Manager, Customer Data Platforms Consulting, Accenture Song

Presented by Trinity Levenson, Marketing Technology Manager, Accenture Song; and Susan LaDoux, Data Architecture Manager, Accenture Song

Presented by TK Kristiansen, Consent Preference SME, Accenture Song; and Joseph Leone, Data Science Consultant, Accenture Song

Learn how you can integrate customer data into your business processes, deliver CX that strengthens loyalty, and optimize emerging revenue opportunities.

Find out how you can deliver relevance and personalization at every in-person and digital touch point across channels with SAP Customer Data Platform.

Learn how Celebrus CX Vault’s patented no-party data solution solves for cookie loss and opt-outs by delivering contextual, session-specific relevance that fully respects consumer privacy.

Successful marketing means connecting customer data across all channels. Celebrus shows how first-party ID graphs surpass third-party solutions while maintaining privacy protection.

With privacy of increasing importance to consumers, marketers must find new ways to provide personalized experiences. Celebrus details how to make that happen.

A customer data platform provides a unified customer view across all channels. Wondaris provides several use cases for this valuable tool.

Many businesses use a CRM to manage every step of the customer journey. Wondaris explains what makes a CDP a useful addition to the martech stack.

How can a customer data platform benefit your business? Wondaris answers this question and helps you find the CDP that meets your needs.

A bank’s loan department wanted to optimize their digital marketing efforts. Learn how Celebrus used segmentation to drive a 4.6x increase in click-through rate.

A leading credit company needed to integrate user data across several channels. FirstHive details how their CDP solved the problem and helped increase lead acquisition.

An insurance company struggled to work with siloed data across multiple channels. Learn how FirstHive created better CX by integrating the data.

A leading insurance provider was wasting resources on poor quality leads. Learn how FirstHive helped them cut costs with personalized customer journey orchestration.

Many companies wonder how a customer data platform can help them. FirstHive explains what a CDP is and provides common use cases.

Why does insurance marketing fail when it comes to renewing policies? FirstHive explains how to avoid this trend.

Relay42’s in-house experts share best practices to help digital experts get ready for a cookieless world.

Leveraging customer data is crucial to successful marketing efforts. Acquia explains how to find the best management solution for your needs.

A bank wanted to retarget potential customers who viewed its products online without progressing to a purchase. See how the Celebrus CDP used personalization to generate $3 million profit from additional sales.

An insurer with 13 million customers wanted more accurate models to drive advertising spend. Learn how the Celebrus CDP increased conversion rates, marketing efficiency, and ROI.

A robust data model is fundamental to effective data orchestration. Celebrus details how to make sure your martech stack meets the challenge.

Understanding every customer is essential to providing personalization. Celebrus explains how to acquire, analyze, and activate the data you need.

Visibility is important to effective real-time personalization. Celebrus explains how to make sure your martech stack delivers it.

Implementing a standalone CDP can take months. Hightouch explains how adding CDP functionality to a data warehouse can allow you to optimize your data much faster.

Major brands are using Reverse ETL to speed up CDP implementation time and improve collaboration between teams. Hightouch details the many ways it can help you use your data effectively.

Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting

The customer data platform marketplace has exploded recently. Relay42 helps you distinguish between the various options.

Presented by Pablo Cousiño Espinoza, Executive V.P., Digital Smart Consulting

Presented by Jordan Abbott, Chief Privacy Officer, Acxiom

Presented by Gerrie Smits, Owner, Left Right Centre

Presented by Ajit Anantharaman, Chief Information Security Officer, Data Protection Officer, Hansa Cequity

Presented by Rick Buck, Chief Privacy Officer, WireWheel

Presented by Julian Llorente Perdigones, Director of Product – Data Privacy, Tealium

Presented by Adrian James, Marketing Data Specialist, Oracle

Presented by Mamie Kress, Vice President, Children’s Advertising Review Unit (CARU), BBB National Programs

Presented by Susan LaDoux, Data Architecture Manager, Accenture; and Fredrick Maurer, Principal Director, Accenture

Presented by James Riseman, Director of Product Marketing, Treasure Data

Presented by Mamie Kress, Vice President, Children’s Advertising Review Unit (CARU), BBB National Programs

Presented by Jordan Abbott, Chief Privacy Officer, Acxiom

Presented by Ajit Anantharaman, Chief Information Security Officer, Data Protection Officer, Hansa Cequity

Presented by Rick Buck, Chief Privacy Officer, WireWheel

Presented by Julian Llorente Perdigones, Director of Product – Data Privacy, Tealium

Presented by James Riseman, Director of Product Marketing, Treasure Data

Presented by Susan LaDoux, Data Architecture Manager, Accenture; and Fredrick Maurer, Principal Director, Accenture

Presented by Gerrie Smits, Owner, Left Right Centre

Presented by Adrian James, Marketing Data Specialist, Oracle

Brands need to maintain relationships with customers across a variety of channels. Acquia details how a CDP can help.

Implementing a new CDP can be challenging. Acquia provides tips to make it easier.

The Acquia CDP provides a unified customer view, advanced segmentation, and more. Learn all about it in this Forrester TEI report.

Providing great customer journeys is crucial to improving revenue and increasing growth. Treasure Data explains how a CDP can help.

Discover how TCS Customer Intelligence & Insights™ (CI&I), an AI-powered customer analytics and real-time CDP software, captures data from multiple sources and converts it into insights and actions.

Is your shopping interaction with your customers truly personalized? TCS Customer Intelligence & Insights™ (CI&I) goes beyond horizontal analytics with pre-built, industry-specific use cases.

Discover how TCS Customer Intelligence & Insights™ (CI&I) next-gen loyalty solution helps retailers deliver hyper-personalized customer experiences.

Companies with a new CDP face the challenge of how to effectively use their user profiles. The CDPI and Relay42 explain how machine learning can help.

Customer data creates value to businesses in many ways. FirstHive details how a CDP helps you maximize this value.

Consumer behaviors are shifting faster than ever. This global report from Cheetah Digital will help you meet expectations.

The third-party cookie era is coming to an end. Learn how the SAS CDP can give you a significant headstart in this new marketing world.

Want to see for yourself what SAS can do?

Watch this video to learn how SAS Customer Intelligence 360 enables brands to manage the customer journey for personalized relevance across every interaction.

The latest video overview of SALESmanago AI powered CDP & Marketing Automation Platform.

In order to radically enhance your experience with our system, we redesigned its interface from the ground up.

Create a true sense of intimacy with your buyers by gathering Zero Party Data with this new feature.

Discover what the SALESmanago CDP can do.

Marketing automation is a key part of the ecommerce technology stack. SALESmanago details the most important features and best practices.

The era of the cookieless world is emerging. SALESmanago explains why a CDP can replace a CRM system to meet new challenges.

The customer data platform industry entered a new stage of maturity in late 2021. This report from the CDPI and Treasure Data details unique trends and makes predictions for growth in the EMEA region.

Interest in customer data platforms grew immensely in the APAC region in 2021. This report from the CDPI and Treasure Data explains what makes this region unique for the industry.

In this whitepaper, the CDPI and Zeta explain how to optimize the CDP selection process by building an RFP that asks the right questions and accompanying it with other important steps.

Organizations and companies need to set data security standards to build customer trust. SALESmanago explains how to meet privacy needs.

Companies in many industries can benefit from a CDP. See how these SALESmanago clients met their goals.

A cosmetics company needed to increase personalization across channels. Read about how SALESmanago used segmentation to significantly improve efficiency.

An official reseller of engine parts wanted to build customer loyalty. Learn how the SALESmanago CDP created 31% conversion on qualified leads.

Omnichannel experience is more important than ever. SALESmanago details how its CDP uses AI for seamless execution.

With data privacy fines on the rise, marketers need to pay more attention than ever to security. Bloomreach details how to navigate and comply with the various regulations.

Data privacy is increasingly important to customers choosing where to do business. Bloomreach explains the basic practices that lead to better CX and more marketing success.

The shopping landscape has permanently changed as more and more people shop online. This Bloomreach guide details how to take advantage of this shift.

A global cosmetics brand wanted to go beyond generic recommendations to its customers. Learn how Bloomreach guided them to an 11x increase in purchase rate.

A retailer of sofas and chairs wanted to offer personalization to its customers. Read on to learn how Bloomreach led them to an increase in email open and click rates.

A market leader in the global flower industry wanted to replace its multiple legacy systems with a single customer view. Learn how Bloomreach made it possible.

What factors are most important to customers when it comes to banking? This survey from NGDATA has the answers.

The coming deprecation of third-party cookies is impacting every facet of marketing in every industry, including sports. Data Talks details how to optimize CX with other types of data.

Sports organizations need to handle data carefully. Data Talks explains what steps to take to do so.

Different businesses need different martech tools to get the most out of their data. This infographic from Data Talks helps you find the right tools for your needs.

Can a CDP replace your Consent Management Platform?  The CDP Institute analyzed capabilities of 40+ vendors to find the answer to this and other important questions.

An enterprise CDP can help marketers leverage all of their customer data. Treasure Data details what you need to know about this tool.

In this ebook, Zeta combines the industry’s most prominent leaders’ insights and predictions with research and data to prepare marketers for 2022.

Cheetah Digital’s Customer Engagement Suite supports both B2C and B2B companies (and B2B2C) with a cloud-based (AWS) SaaS platform that is robust, flexible and easy-to-use.

Giving customers a personalized experience is more important than ever. Algonomy details how its CDP helps its clients achieve this and related goals.

A privately-owned supermarket chain wanted to improve customer engagement. Read about how the Algonomy CDP used data to increase digital account growth and revenue.

Siloed data kept a large grocery chain from implementing omnichannel personalization. Learn how Algonomy made it possible.

Business decisions rely on quality data. The CDPI and Redpoint Global explain how marketers can meet the challenge.

Learn what mParticle is and how it can help your team simplify your customer data infrastructure today!

Today’s customers expect immediate reactions across every channel. The CDPI and NGDATA explain how companies can meet this expectation.

The CDPI’s Use Case Generator helps users define their CDP requirements. This report analyzes aggregate results to show what matters most to users.  Find out which data sources, CDP features, result measures, and use case goals are most common, and how to use this information to improve CDP results.

In this ebook, Zeta explores the key elements of data usability and provides criteria to identify solutions that will help you unlock more value from data.

The CDP and DMP are both innovative tools that can help marketers produce hyper-personalized messages. Relay42 explains the key similarities and differences.

Meeting the need for more actionable data has never been more challenging. The CDPI and Treasure Data detail how marketers can meet that need.

Of all the data management systems out there, what makes a CDP different? The CDPI and Commanders Act explain.

What do CDPI members have to say about successful CDP deployments? This survey has the answers, along with other industry trends.

BlueConic shares four strategies for successfully navigating the ongoing changes in the privacy-first era.

How is children’s privacy being protected around the world? This paper from the CDPI explains the latest laws and recommends future steps. This article was first published in the Journal of Data Protection & Privacy, Volume 4 Number 4, published by Henry Stewart Publications, London, https://www.henrystewartpublications.com/jdpp

Traditional banks are facing various customer experience challenges. NGDATA details how a CDP can help them modernize and meet those challenges.

Watch this video to learn how Zeta’s CDP is addressing the changing market dynamics around customer data management.

Understanding the CDP means seeing the big picture from its many capabilities. The CDPI and Treasure Data provide everything you need to know.

Advertisers are facing major challenges from privacy regulations and updates. Treasure Data details how first-party data can help with navigating the future.

One of the leading banks in the MENAT region wanted to enhance CX and boost online conversions. Learn how the Lemnisk CDP created a single customer view for optimal personalization.

A CDP can help marketers benefit from a single customer view. Lemnisk explains how this applies to banking, retail, telecom, and more.

Marketers need to act quickly to find CX solutions that won’t be affected by large market forces. Lemnisk explains how a CDP can help.

Susan Raab of the CDP Institute explains the role of marketing in privacy issues and why it matters now more than ever.

A quick overview of Blueshift’s core platform capabilities.

This webinar explores how enterprise networking leader Extreme Networks used intent to shorten sales cycles and close bigger, better deals.

Learn how Zeta helps you overcome the fragmentation of the martech ecosystem and make the most of your company’s data.

An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.

Access this quick introduction to Meiro Customer Data Platform featuring built-in marketing activation tools and ETL & reverse ETL designed for private control.

Dr. Markus Wuebben (founder of CrossEngage) explains how a CDP cuts through problems and gives marketers unparalleled opportunities for connection and relationship maintenance.

Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.

Steven Shapiro, VP Digital, Customer Journey describes how Informatica transformed its ABM programs by using Lattice Engines’ AI-platform and data foundation.

Watch this video to see how Treasure can help you unlock the power of customer data and deliver stellar brand experiences at scale.

Marketers have more data than they can effectively use. The CDP Institute and FirstHive explain how AI can help.

The CDP, CRM, and DMP provide different features. Microsoft compares these types of martech in detail.

Learn how to identify customers post third-party cookies and see actionable next steps you can start taking today.

Netcore Smartech has evolved to and been rebranded as the Netcore Customer Engagement and Experience Platform.

Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.

Meal-kit company HelloFresh struggled to synchronize its channels, resulting in conflicting messages to its customers. Learn how the CrossEngage CDP helped resolve the issues and increase ROI.

A leading online jewelry retailer needed to determine what drove customer actions. Learn how the Blueshift CDP enabled dynamic CX and agility.

See how the Utah Jazz doubled their conversion rates and increase ticket sales with Tealium.

Discover how NGDATA accelerated Belfius’ digital transformation and developed best-in-class customer insights to drive the business.

Hear from Blueshift’s Co-Founders and customers on the vision, mission and impact the Blueshift SmartHub CDP has on companies and the future of activation marketing and customer engagement.

First party identity resolution is the way forward in a world without 3rd party cookies and device id’s. Read on to learn how from Teavaro.

A global outdoor industry leader wanted to climb higher. Learn how Lexer made it happen through a 5 phase process in 100 days.

Learn how OneLogin combined data, AI and intent signals to create highly effective, personalized campaigns.

Hear tips for prioritizing customer privacy without sacrificing personalization and see powerful use cases from leading brands on how to implement value exchange.

Zeta CDP+ sits at the core of the Zeta Marketing Platform to provide marketers with more control over data so they can activate campaigns with greater speed and effectiveness. Read on to learn more.

Zeta helps brands acquire and grow customers 50% more effectively. Learn more in this April 2021 study commissioned by Zeta Global.

The debate between building or buying a customer data platform can be intense. The CDPI and Tealium explain why it isn’t an all-or-nothing choice.

Join CDP Institute Founder and CEO, David Raab, to learn the most effective ways to set goals, define realistic expectations, pick the right use cases, define a data strategy, decide which system features to test, prepare your staff, and manage change.

This session with David Raab (Founder/CEO of the CDP Institute) explores how CDPs are used in global enterprises and what to look for in an enterprise CDP.

Retail and CPG leaders around the world rely on Treasure Data to help strengthen their brand loyalty and improve consumer intelligence – enabling them to run better-targeted and more-impactful marketing campaigns.

Learn how retailers can use AI to show shoppers the products they want.

Learn how travel agency TUI works with Tealium and Facebook to improve tracking, reduce cost and increase conversion.

Selecting the right CDP can be difficult given how many different ones are available. Segment helps you through the RFP process.

It’s important to find a CDP that meets all of your needs. Treasure Data details the essential steps in the RFP process.

Shoppers consider it crucial for online retailers to personalize their experiences. Netcore details how retailers can make it happen.

Rebecca Stone, VP Demand Generation tells how LiveRamp used Lattice Engines to expand their account universe and run integrated, targeted campaigns against their top accounts.

See how Facebook, ASICS, and Wunderman Thompson Data work with Tealium to keep up with major changes like third-party cookie loss and new privacy regulations.

A premium online retailer of rugs wanted to increase conversion rates. Learn how Netcore used AI to make it happen.

A music tech company wanted to improve its email campaigns. Discover how Netcore drove a 50% uplift in average open rates.

A household name in beauty and skincare wanted to improve product discovery for website users. See how Netcore used AI algorithms to predict the most relevant products in real time.

Discover the best ways to use AI in your marketing efforts.

Discover how Tealium helps brands access complete pictures of their customers and power their tech stack with unified data in real time.

Hear expert tips from consulting firm Credera on how to get buy-in from C-level stakeholders and staff a strong CDP team.

See how industry leaders Hanesbrand and Thryv created strong data foundations that enable them to better personalize customer experiences across all channels in real time.

Hear how Humana uses Tealium to drive growth by personalizing experiences at every touchpoint.

See how Hotwire, New Balance, and Bed Bath & Beyond use unified data to power more relevant messaging in real time.

Discover from Tealium the power of a first-party data strategy and how to easily switch before third-party cookies crumble.

See over 15 customer data use case recipes and real world success stories from brands like the GAP and the Utah Jazz.

Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.

Marketing teams are expected to have a greater role in crafting CX. Blueshift describes how AI makes this easy.

Advances in AI recommendation systems allow marketing teams to create frictionless omnichannel experiences. Blueshift details how this benefits the retail and ecommerce sectors.

Blueshift provides significant benefits through its CDP. Learn more in this Total Economic Impact report.

A CDP can have many capabilities. Blueshift helps you determine which ones you need.

Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.

Artifact Uprising’s team is faced with a unique task: create joy and preserve cherish memories for years to come, seamlessly. Discover how AU’s lean team partners with Blueshift to deliver powerful, intuitive marketing to every customer — and what that’s meant for their business.

Explore the benefits of Blueshift’s SmartHub CDP and learn how you can deliver 1:1 experiences at scale leveraging your first-party customer data.

Having accurate and trusted customer 360 profiles is crucial for marketers. Amperity describes how AI makes this type of identity resolution possible.

Join Cheetah Digital’s Privacy Analyst, Alex Krylov, and Client Success Director, C.J. Berman, as they discuss the intricacies of the CCPA, how it may impact your marketing programs, and what you can do to prepare.

Join Bruno Miranda, VP of Engineering at Doximity, and Drake McCabe, Web Developer at Yesware, to learn how to get data into your data warehouse and use it to deliver outstanding customer experiences.

Crafting the right customer experience is key for an app’s success. Netcore explains the role of contextual nudges and walkthroughs in this experience.

Ecommerce companies are relying on personalization more than ever. Netcore details how AI makes great CX possible.

A CPG company wanted to better understand its customers to increase CX value. Learn how Treasure Data helped by extracting and unifying fragmented facts.

Beverage giant Anheuser-Busch InBev needed to centralize more than 70 million unique customer records. Treasure Data explains how its CDP made it possible.

Canon needed to improve their open rates to increase engagement. See how Netcore predicts the best time to send emails to individuals thanks to AI.

Many businesses are preparing for a future without cookies. Zeotap explains how to establish customer identity without them. I agree that I may be contacted by Zeotap for a follow-up and offering of products and events via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as Zeotap’s privacy practices and commitment to protecting your privacy, please review Zeotap’s Privacy Policy.

An international DIY retailer suffered from lost time due to disconnected databases. Learn how Redpoint Global compressed their cycle time with a single point of data control.

CDP Institute founder David Raab shares trends he is seeing across retail and other B2C verticals.

Cadenz.ai is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Openprise is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Because the typical methods just don’t cut it.

Stripe International wanted to use customer data to improve marketing efforts. Learn how the Treasure Data CDP made it happen.

Segmetning is key to successful retention campaigns. Optimove and the CDPI explain how it works.

The wealth of customer data often goes wasted by today’s enterprises. Amperity explains the capabilities that make sharing data across an enterprise possible.

Turning customer data into better CX can be difficult when data is scattered. Learn how the Amperity CDP takes a comprehensive approach to this challenge.

Is there a way for individuals to control their own data privacy for a profit? This paper from the CDPI explores one possibility. This article was first published in the Journal of Data Protection & Privacy, Volume 4 Number 2, published by Henry Stewart Publications, London, https://www.henrystewartpublications.com/jdpp 

The era of the third-party cookie is coming to an end. Amperity explains how you can thrive with first-party data instead.

A leading bank in Nigeria wanted to reduce churn on digital channels. Learn how Terragon helped with data enrichment.

We have interviewed David Raab, Founder and CEO of the CDP Institute, to clarify the definition of the CDP (Customer Data Platform).

Meeting the challenges of using customer data requires making knowledge directly accessible to marketing teams. Commanders Act details how a CDP makes it possible.

See how an Intelligent Engagement Platform can help you engage better with your customers and build more successful relationships.

Doug Gross, CEO at NGDATA, throws light on how banks can build valuable, relevant relationships with the customer by means of real-time, personalized interactions.

Watch this webinar to learn how to select and get started with CDPs from David Raab, Founder and CEO of the CDP Institute.

Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.

CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids’ customer relationship journey.

Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.

Meet Raj, the self-proclaimed Natural Recommender, who believes nothing, rather no-one can beat him when it comes to giving the right recommendations! Well, there’s someone in town to burst his bubble.

Econsultancy and Cheetah Digital’s CMO, Richard Jones, gives you a great insight into the consumer’s POV along with examples of how to execute best practices.

Join Joel Powell and Ashley Lockridge, Principal Marketing Consultants at Cheetah Digital, to learn how retail email marketers can be successful during the COVID-19 crisis.

The new Customer Engagement Suite is a complete lifecycle solution – from acquisition through loyalty.

Today’s customers expect real-time engagement. To close the gap between expectations and experience, learn how you can leverage real-time data and decisions to orchestrate real-time customer interactions.

Lucerna Health co-founder and CEO Craig Thomas discusses how the partnership between Lucerna Health and RedPoint Global helps healthcare organizations achieve scale in delivering personalized consumer engagements.

In this webinar, HelloFresh and optilyz present an ideal case of combining offline and online channels in customer relationship management.

This video portrays the otherwise invisible customer heroes who fill CRM with life.

Manuel Hinz and Dr. Markus Wuebben (founders of CrossEngage) analyze and assess current trends in CRM and marketing.

Leadspace Founder and CTO Amnon Mishor reveals the incredible promise of customer data platforms and what they mean for B2B Sales and Marketing in particular.

Jackson Jeyanayagam, Chief Marketing Officer, Boxed. com discusses how his brand understands and communicates with its clients, and how treating employees well can actually be a brand-building strategy.

Pini Yakuel, CEO and Founder of Optimove, discusses the past year, the current state of affairs, and looks into the future, taking innately intelligent marketing from concept to reality.

Andrew Cochrane (CCO, SBTech), Francesco Hugony (Online Gaming CRM Strategy, Sisal), Rinat Halifi (Head of CRM, Fiverr), and Daniel Wiesenfeld (Sr. Director, Customer Analytics, J.Jill) discuss driving loyalty.

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

Scott Leslie, Sr. Manager, Enterprise Marketing Automation shows Adobe is using Lattice Engines’ predictive data to prioritize the leads passed from marketing to sales.

Learn how Curology uses Personas to build more targeted campaigns and decrease their wasted ad spend by more than 10% while maintaining the same returns.

Learn how Frame.io uses Segment’s newest product, Personas, to reduce campaign coordination time by 50% and time to resolve complex support tickets by 80%.

How customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships.

Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP).

Send optimal messages to customers across all channels. Process: Develop models to predict response to alternative treatments, select best channels, select bet timing, and make other choices needed to determine optimal treatment to each customer. Send instructions to delivery systems to execute.

Select best prospects (on external lists) using model based on CDP data. . Process: Send data on best customers to external system, which will match against its data, build a lookalike model, and return highest-ranked prospects to load into CDP or other systems

Send emails or other outbound messages at optimal time for each customer. Process: Execute model based on CDP data; store result on profile for use in CDP or other systems.

Select best prospects (among existing leads) using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Select loyalty incentive using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Select best offer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Estimate likelihood of repurchase using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Estimate likelihood of unsubscription using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Estimate likelihood of customer churn using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Estimate future value of customer using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Present complete customer history to call center or sales agent during interactions. Process: Receive customer ID or attributes from channel system; find customer’s profile in CDP and display selected data on agent screen.

Select best message in real time based on current customer location and past data. Process: Receive real time stream of visitor locations and IDs from channel system; use location to look up relevant information (e.g. local weather); use ID to find visitor’s profile in the CDP; use location plus profile to infer customer context (e.g. work, home, vacation); apply rules or predictive models to select best message using all data; send to channel system for delivery; track behavior during session and make new adjusted selections.

Select best product for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best product using profile data; send to channel system for delivery; track behavior during session and make new adjusted selections.

Select offer for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best offer using profile data; send to channel system for delivery; track behavior during session and make adjusted selections.

Send messages to customers based on specified actions or events. Process: Define trigger events; select customers who experience trigger event in real time or near realtime; select best message; send to delivery system.

Notify customers of new features that are relevant to them. Process: Identify customers with products affected by new feature and/or whose past behavior indicates high likelihood of interest in new feature.

Remove previous buyers from campaigns for specific products. Process: Exclude customers from product campaigns based on purchases made across all channels, as captured in unified customer database.

Send messages to customers who have stopped doing business or are at risk. Process: Define selection criteria drawing on behaviors in customer profile; select customers and appropriate message; send to delivery system.

Send messages to customers who abandon shopping carts and stop sending messages when no longer relevant. Process: Receive abandoned cart lists from ecommerce systems; use profile data to determine best treatment for each customer on list; send appropriate customers and offers to retargeting systems (email, mobile, social, web ads, Web site). Remove customers from list when they buy or take other action.

Send audiences to social media ad vendors. Process: Select audiences for social media advertising; send hashed email or other identifiers plus desired message; subsequently analyze performance of selected names.

Provide customer-level data to personalization system. . Process: Specify data elements to use in personalization; specify list selection criteria; create list with data elements included and send to delivery system.

Locate field events in areas where there are high concentrations of customers with strong purchase intent. Process: Assign customers to location-based clusters; identify clusters with most customers having high intent and value scores; schedule events in those areas.

Compare behaviors of customers in different long-running marketing programs. Process: Select similar sets of customers and assign to test vs control groups; execute test over time; compare behaviors at end of test.

Estimate the change in behavior caused by a marketing program. Process: Identify sets of otherwisesimilar customers who did and didn’t experience a marketing program; compare subsequent behaviors.

Find customer segments that could be contacted more often with good results. Process: Analyze interaction history to find customers with few contacts during recent period; find clusters of customers who would have been eligible for contact; assess potential value of contacting them with best messages.

Determine which channels work best for each customer. Process: Analyze history of interactions by channel for each customer; identify customers who show preference for one or other channel.

Generate reports based on Key Performance Indicators. Process: Define KPI formulas; calculate using customer data; deliver reports.

Tag customers who belong to previously defined life stages. Process: Define life stage criteria; tag customers who meet the criteria; track movement in or out of life stages over time.

Tag customers who belong to previously defined segments. Process: Define segment criteria; tag customers who meet the criteria; track movement in or out of segments over time.

Identify sets of customers that can be usefully treated as segments. Process: Analyze customer profiles to find clusters with similar attributes or behaviors; assess potential to treat these distinctly.

Identify attributes common to best customers. Process: Define criteria for best customer; assemble list of customers meeting criteria; identify attributes that distinguish them from others.

Identify individual customers who have returned high value. Process: Define criteria for high value customers; assemble list of customers meeting criteria

Track customer actions over time. Process: Assemble timeline of customer actions; find behavior patterns by segment, purpose, outcome, etc.

Link customer profiles from separate systems as before or after merger. . Process: Ingest data from different companies; use rules and reference data to link related IDs; create unified profiles.

Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.

Link online and offline data relating to same customer. Process: Ingest data; use rules and reference data to link online and offline IDs; combined related data into unified profile.

Use CDP to show personal data to customers, to store consent records, and as connection to source systems. . Process: Expose customer profile to system that responds to customer data requests. Store consent details in CDP and check for valid authority for data usage requests. Store origins of customer data and send change requests to source systems if required.

Use CDP pixel on Web site to capture user behavior. Process: Place CDP pixel on Web site, configure as needed to select data to ingest and destination(s)

Append external attribute and behavioral data to existing customer records. Process: Send customer records including IDs to external vendor who will match against their files, append new attributes, and return these to append to the customer’s profile.

Append external identifiers to existing customer records. Process: Send customer records including IDs to external vendor who will match against additional identifiers and return these to append to the customer’s profile.

Associate individuals with businesses in B2B data. Process: Ingest data; apply rules and reference data to associate each individual with a business or department master ID.

Need to add intent data from external sources to customer profiles in CDP. Process: Send data on target customers to external system, which will match against its data, append intent data (or set up alerts for future data) and return data to load into CDP or other systems

Need to select content for known customers in real time based on their past data. Process: Receive realtime stream of visitor behaviors and IDs from channel system; use ID to find visitor’s profile in the CDP; apply rules or predictive models to select best content using profile data; send to channel system for delivery; track behavior during session and make adjusted selections.

Need to synchronize DMP and CDP data. Process: Send anonymized profiles to DMP, which will use them to create audiences or bids; return results to CDP for analysis.

Need to identify most accurate available information for each customer attribute and share with other systems. Process: Link customer data inputs from different sources that relate to the same person; apply rules and reference data to select the attribute most likely to be correct; publish these attributes as ‘golden record’ for other systems to use

Support costs are high and customers get frustrated when the have problems. Can help customers who need assistance before they request it. Process: Develop models to identify customers likely to need support and to select the appropriate support materials; receive stream of data on customer behavior (e.g. web pages visited, system error messages, etc.) and isolate events indicating need for support; send appropriate support messages.

Need to send optimal treatments to retain existing customers. Process: Develop models to predict churn, predict responsiveness to alternative treatments, estimate future value, select best channels, select best timing, and make other choices needed to determine optimal treatment to each customer, bearing in mind that some customers will renew without an incentive and some customers are not profitable. Send instructions to delivery systems to execute.

Need to estimate customer interest in different topics using model based on CDP data. . Process: Execute model based on CDP data; store result on profile for use in CDP or other systems

Need to classify anonymous visitors in real time based on their behaviors. Process: Receive realtime stream of anonymous visitor behavior from channel system; apply rules or predictive models to classify visitors based on behaviors and attributes; send classification to channel system to use in selecting treatments.

Need to select best customers for email campaign. Process: Define rules or model scores to identify best customers for a specific campaign; select those customers subject to additional constraints e.g. frequency caps, email permissions; send list to email systems for delivery.

Cannot identify sequence of interactions associated with different tasks. Process: Assemble timeline of customer interactions; group by purpose or outcome; find common paths and branches.

Low quality of ingested customer data limits its use. Process: Ingest data; apply rules and external data (e.g. address validation) to identify and correct errors. Provide feedback to source systems to help them improve the original data quality.

The value of personalization is well-established. The CDPI and Cheetah Digital explain how next-generation techniques deliver more value for your organization.

Marketing professionals are talking about the CDP more than ever. Data Talks has all the information you need about it.

A company wanted to capitalize on its successful loyalty program. Learn how Acquia worked with the data to increase revenue.

A tea company wanted to translate its in-store relationship with customers to other channels. Learn how Acquia made it possible.

All marketing organizations want to be data-driven. Tealium details how a CDP can make it possible.

Veteran CDP users and consultants have a lot to say about what does and doesn’t work in their field. The CDP Institute and Treasure Data have the details.

CX is increasingly important for all kinds of businesses. Data Talks describes how a CDP can help you deliver the best CX possible.

What do CDPI members have to say about martech best practices and other CDP topics? This survey shares it all.

Businesses are producing and handling more data than ever before. Segment details how a CDP can help you manage it all.

Understanding your customers will help you engage with them. Lexer details how to use your third-party data to maximize your potential.

Building a lookalike audience is a crucial step in customer acquisition. Lexer describes which customers should be the basis of those audiences.

Loyalty is undoubtedly important in modern marketing. Lexer explains how to gain the critical second conversion.

Getting the right CDP is crucial to your company’s goals. Microsoft details the key functionalities to consider.

The Dynamics 365 Customer Insights CDP features many capabilities that can help your business. Microsoft explains what they are.

A cinema exhibition leader wanted to boost loyalty and lifetime value. Read on to learn how Lexer helped by prioritizing customer-first strategies.

A fashion and sportswear retailer wanted a single customer view. Discover how Lexer created one in just 15 days.

In this ebook, BlueConic explores the core capabilities of a pure-play CDP and how they differ from other, seemingly similar technologies.

Many marketers are struggling to link customer identities and unify assets. Zeotap explores how the universal ID helps resolve this issue. I agree that I may be contacted by Zeotap for a follow-up and offering of products and events via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as Zeotap’s privacy practices and commitment to protecting your privacy, please review Zeotap’s Privacy Policy.

Data and identity have been major focuses of the marketing industry for over a decade. Zeotap describes the four major evolutions of this theme. I agree that I may be contacted by Zeotap for a follow-up and offering of products and events via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as Zeotap’s privacy practices and commitment to protecting your privacy, please review Zeotap’s Privacy Policy.

The retail industry will likely feel the aftereffects of the pandemic for years to come. Netcore explores how D2C e-commerce gives brands the opportunity to strenghten.

Real-time customer engagement can be complicated. Redpoint Global presents a framework and tactics to make it easier.

CX is overtaking price and product as the primary competitive differentiator. Redpoint Global explains the importance of a single point of control in this environment.

One of the world’s largest web services companies wanted a unified view of the customer. Learn how Redpoint Global made it possible.

Modern marketing features two main forces: the spread of fragmented data and the demand for personalized CX. The CDPI and NGDATA explain how to use a CDP to manage both of these forces.

AI and machine learning are becoming increasingly important to marketing professionals. Tealium explores the widespread benefits this type of martech can provide.

The key to making your data useful is a solid foundation. Segment describes how its CDP makes this possible.

Marketing involves more moving parts than ever before. Cheetah Digital helps bring everything together.

A CDP is a powerful tool. The CDPI and Optimove explain how a decision engine makes it even stronger.

A real estate startup wanted to make rentals as simple as hotel bookings. Find out how Blueshift made it possible.

What does your organization need to consider when implementing a CDP? ActionIQ explains.

An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.

A publication company wanted to create more growth. Learn how Segment streamlined customer data to make it possible.

The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.

A US Fortune 50 bank had various source systems, including credit and debit card transactions. Learn how NGDATA’s Intelligent Engagement Platform gave them recommendations in real time.

An energy supplier wanted to predict the likeliest callers and provide them with appropriate offers. Learn how NGDATA made it happen.

Belfius wanted an individual view of each customer in real time. Learn how NGDATA brought all the data together.

How can CMOs in retail improve customer experience? SAS provides various strategies.

Context and real-time analytics are important to CX. SAS explains the details of using these tools.

The Optimove CDP can provide marketers with actionable insights. Read on to learn more.

Xanterra Travel Collection needed to understand guests across more than 100 siloed sources. Redpoint Global helped them achieve a comprehensive customer view.

Lucerna Health needed help executing its value-based care strategy. Learn how Redpoint Global’s technology helped them schedule 50% more appointments and expand operations.

Many vendors want to join the CDP party, but not all offerings are created equal. Optimove helps you filter out the clutter in this guide.

Your CDP should be a smart hub that empowers your marketing team to take action on all of your customer data. ActionIQ helps you find the right solution.

OneLogin is used by businesses of all sizes to secure company data. Learn how the company used Leadspace to double engagement.

The insurance industry is waking up to the opportunity to use data to prevent and mitigate risk. Teavaro explains how CDPs can help the insurance industry capture these benefits.

The more personalized an offer, the greater the chances that it will resonate with the customer. Optimove explains a three-step approach to achieving this via customer segmentation.

Marketers wishing to buy a CDP often struggle to define their system requirements. The CDP Institute provides a template to help buyers identify the gaps the CDP needs to fill.

CDPs vary greatly in scope, experience, and other factors. The CDP Institute provides a screening template so buyers can quickly identify the most relevant systems for their needs.

Companies purchasing a CDP often run through a formal selection process. The CDP Institute provides a standard template for a RFP companies can use in this process.

The popularity of CDPs has led to confusion as many vendors with similar systems seek to take advantage of buyer interest. The CDP Institute provides RealCDP, a simple checklist of what makes a system a CDP.

Poor quality data is a problem for companies. Learn how Celebrus helps companies solve this problem.

If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.

Marketers have been scrambling for years to keep up with customer data. Leadspace explains how a B2B CDP can help.

Do consumers really want personalization? Should marketers be in charge of customer data? Learn what the surveys say.

CDPs play an important role in digital transformation. Read on to learn how from Redpoint.

AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.

Subaru isn’t the biggest automaker but it’s one of most trusted brands. Data plays a key role in attracting new buyers and keeping old customers coming back.

Intent Data: Diamond in the Rough or Just Pixie Dust? Lattice Engines explores the nuances of intent data and how B2B marketers can use it most most effectively.

ABM and CDP are BFFs, OK? Don’t drown in the alphabet soup. Read Why Account-Based Marketing Needs a Customer Data Platform from the CDP Institute and Lattice Engines to understand the challenges marketers face with ABM and how a CDP can help.

Targeting is the key to B2B advertising success. But many marketers still struggle to do it effectively. This paper from Lattice Engines presents best practices and how predictive analytics can help.

ABM and predictive analytics go together like bacon and…more bacon? We’re tired of bacon jokes too. So just read this paper from Lattice Engines about predictive modeling and ABM and no pigs will get hurt.

Accurate, complete, and accessible customer data is essential for financial services marketing success. Celebrus shows how a Customer Data Platform using modern technology and specialized design to provide it.

A side-by-side comparison of CDP vendors based on key differentiating features.

Handy list of the must-have items a CDP needs to unify data from disparate silos in a way that is relevant, timely, and actionable.

Just having data isn’t enough – you need to create value out of your data by turning your insights gleaned into actions executed.

Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.

A basic introduction to CDPs, answers key questions, and tells how to find the right CDP for your needs.

Straight answers to questions including: how CDPs differ from DMPs, data lakes, and other types of systems; what’s involved in implementing and operating a CDP; and how CDPs integrate with marketing execution systems.

Why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.

Questions to ask CDP vendors related to transformations, identity association, and preparing data for access. Part of a series to help buyers make an informed decision.

Questions to ask CDP vendors related to use of CDP data, including connections to external systems, performance, and applications provided within the CDP. Part of a series to help buyers make an informed decision.

Questions to ask CDP vendors related to data load, data structure, performance, and functions. Part of a series to help buyers make an informed decision.

Questions to ask CDP vendors related to operations, support, costs, and vendor background. Part of a series to help buyers make an informed decision.

Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.

A luxury jewelry brand wanted to integrate its customer data to increase personalizaiton. Learn how the Optimove CDP brought them a 53% increase in monthly average net revenue.

A premier paper and gift store needed to quickly adapt during the pandemic. Optimove explains how its CDP helped them understand their customers.

A mail-order group wanted to learn more about its customers. CrossEngage explains how they made it possible.

A fashion retailer wanted to make its marketing processes more innovative and effective. Learn how the CrossEngage CDP helped them do so.

Implementing a CDP can sound like a big deal. Lytics explains how you might be more ready for a customer data platform than you think.

A home appliances manufacturer wanted to expand to include D2C. Learn how the Lytics CDP boosted web conversions by 37.5%.

An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.

Are you overwhelmed by the number of privacy terms in the marketing world? The CDPI has a glossary that will hopefully clear things up.

Are the terms in the CDP industry confusing you? This CDPI glossary is here to help.

A CDP can quickly and easily activate various campaigns. Lexer details how to do so for every lifecycle stage.

A global surfing brand wanted to use data to understand and engage customers. Learn how Lexer made it possible.

Privacy legislation and the death of the third-party cookie mean identity resolution matters more than ever. Segment helps you design your strategy.

A data clean room is a way to share and explore personal data while maintaining privacy. The CDP Institute and Zeotap explain further. I agree that I may be contacted by Zeotap for a follow-up and offering of products and events via email. I can unsubscribe at any time. For information on how to unsubscribe, as well as Zeotap’s privacy practices and commitment to protecting your privacy, please review Zeotap’s Privacy Policy.

Is your company’s privacy policy as comprehensive as it needs to be? DataEM provides a checklist to help you figure it out.

The CCPA contains important privacy rules. DataEM details what they are and how to comply.

The GDPR is now in effect across Europe. DataEM explains what this means for your privacy practices.

New privacy rules are forcing advertisers to find new ways of gathering data. The CDPI and Treasure Data explain how a CDP can help.

What concerns do American consumers have about privacy and security? Wunderman Thompson Data explains.

The NGDATA CDP works in real time to provide insights through AI audiences. Read on to learn more.

Struggling to tell Customer Data Platform vendors apart? Optimove’s Field Guide to CDPs describes the major types of CDP vendors, identifying features for each, and how to pick the one that’s right for you.