With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before.
According to CMS wire, CDPs will be worth $1 billion by 2019.
If you’ve been paying attention, this probably comes as no surprise. After all, the customer demand for personalized content is at all all-time high. Data-driven companies are exponentially more likely to be profitable year-over-year. And in 2017, 83 percent of companies who exceeded their revenue goals were using personalization.
If your company doesn’t already have a Customer Data Platform, chances are you’re on the hunt.
And you’re not alone.
According to Forbes, about 78 percent of Enterprise companies have or are planning to implement a Customer Data Platform.
Which is probably why so many guides are emerging to help companies through the process of selecting the right CDP.
CDP buying guides recently published include:
- The Relevancy Ring’s CDP Buyer’s Guide
- MarTech Today’s Enterprise Customer Data Platforms: A Marketer’s Guide<
- Real Story Group’s CDP report
- The ongoing CDP Explainer series by MarTech Advisor
- How to Choose a Customer Data Platform (CDP) (our own newly relaunched guide!)
The number of guides, published one right after the other, just goes to show how serious marketers are getting about their customer data. With privacy regulations, customer demand for personalization, and stats that consistently show that personalized marketing leads to big business wins, the search for a data platform is becoming more and more of a priority for businesses as the year progresses.
If you’re on the hunt for a CDP to centralize, stitch together, and help you analyze and use your first-party customer data, we’d love to schedule a demo and show you what Lytics can do.
There’s a reason we took top marks in The Relevancy Ring Buyer’s Guide above. Let us show you.