Today’s most successful businesses juggle a long list of priorities. They’re tasked with ensuring their organization runs smoothly, their teams are collaborative and efficient, their cash flow is positive — and that their customers are happy.
At Lytics, we believe in excellence without compromise. We believe brands have a duty to keep their customers front and center, but we don’t think that means brands need to relinquish privacy or control to get there. Fortunately, there’s a solution. Lytics’ newest collaboration with Google Cloud will help Lytics improve customer experiences with unparalleled data security, privacy control, and governance over their data.
Introducing Lytics Private Instance and Lytics Private Cloud on Google Cloud
The recent launch of Lytics Private Instance and Lytics Private Cloud on Google Cloud is an exciting step for Lytics, but a true game-changer for Lytics customers, particularly those with strict compliance requirements. A full set of features (which can all be deployed inside a customer’s Google Cloud environment) are available as part of the Lytics platform, including:
- Data pipeline and profile management
- Audience exploration, creation, and activation.
These capabilities help brands — and particularly larger enterprises with more complex processes and business challenges — centralize and harness data from various sources to take the customer experience to new heights.
The possibilities of unmatched flexibility
Having Lytics Private Instance available on Google Cloud offers a fully-managed instance of the Lytics CDP on dedicated resources. This means if regulatory concerns and compliance are a challenge for your business, Lytics now offers a fix that increases the flexibility of server location (i.e. Canada, Singapore), and offers a range of benefits necessary to meet even the most demanding compliance requirements — all run in a fully-managed environment.
In regulated industries like financial services and healthcare, it’s critical that organizations remain in complete control of budgeting, resource allocation, and permissions, as well as deeper access to hosting and performance-related metrics. That’s why Lytics Private Cloud offers a full deployment of the Lytics CDP in a business’ own instance of Google Cloud, as a single tenant.
This latest offering from Lytics and Google Cloud means enterprise companies can now have multiple methods to adopt the Lytics CDP to unify and activate customer data while addressing data privacy requirements under regulations like General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Health Insurance Portability and Accountability Act (HIPAA). Not only this, but it’s all possible using their own privacy and security posture supported within the Google Cloud.
Lytics + Google Cloud = innovation
Google Cloud’s security model, world-scale infrastructure, and unique capability to innovate help some of the top enterprises around the world maintain security and compliance. Now, Google Cloud customers can take advantage of the same secure-by-design infrastructure, built-in protection, and global network that Google uses to protect the information, identities, applications, and devices of their users.
The Google Cloud stack builds security through progressive layers that deliver true defense: in depth and at scale.
“This innovation will enable businesses around the world to leverage some of the best-in-class technology from Lytics within a secure cloud environment,” said Jascha Kaykas-Wolff, President, Lytics. “This is particularly important for leading businesses that recognize the mission critical nature of first-party data driving the future of their customer experience.”
Read the full press release here.
This article was originally published on Lytics website. Click here to see the original blog post.