Customer Experience Is Top Tech Priority: HBR Study

Has the pandemic led companies to prioritize customer experience technology over traditional concerns for security and cost reduction? This Harvard Business Review Analytic Services study for Apptio found that corporate managers ranked customer experience at the top of their list of strategic goals for tech spending. But don’t get too excited: an IDG survey of mostly IT managers found they (still) put cybersecurity, analytics, and business process management ahead of customer experience spending.

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Airbyte Launches Open-Source Data Integration Platform after Raising $31 Million

July 13, 2021

Greater focus on customer experience creates greater need for unified customer data, which leads IT managers to consider building their own customer data systems. This attracts data pipeline vendors like Airbyte, which just released an open-source data integration platform including a “connector development kit”. The company raised a $5 million seed round in March and $26 million Series A in May and says it’s on a “mission to commoditize all data integration”.

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