Acquia, whose CDP is based on its 2019 Agilone acquisition, has announced several product enhancements.  These include a unified user interface among its Marketing Cloud components, which include the CDP; streamline campaign management; and a unified machine learning dashboard.  Acquia also announced improvements to its Drupal cloud and expanded managed services within China.

Greater focus on customer experience creates greater need for unified customer data, which leads IT managers to consider building their own customer data systems. This attracts data pipeline vendors like Airbyte, which just released an open-source data integration platform including a “connector development kit”. The company raised a $5 million seed round in March and $26 million Series A in May and says it’s on a “mission to commoditize all data integration”.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.