Acquia, whose CDP is based on its 2019 Agilone acquisition, has announced several product enhancements.  These include a unified user interface among its Marketing Cloud components, which include the CDP; streamline campaign management; and a unified machine learning dashboard.  Acquia also announced improvements to its Drupal cloud and expanded managed services within China.

Greater focus on customer experience creates greater need for unified customer data, which leads IT managers to consider building their own customer data systems. This attracts data pipeline vendors like Airbyte, which just released an open-source data integration platform including a “connector development kit”. The company raised a $5 million seed round in March and $26 million Series A in May and says it’s on a “mission to commoditize all data integration”.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.