2023 LATAM Commerce enablement report

The convergence of the LATAM mobile-first society, increased connectivity, and secular trends towards digital commerce and payments, along with the rapid adoption of Web 3.0 technologies, are presenting unique and highly attractive investment and business expansion opportunities. ComCap has been active in the technology-oriented space and this report is aimed at enhancing transparency and communication between the market players, as well as financial and strategic investors. The report is divided into four sections: E-commerce, FinTech, Logistics and Web 3.0.

Nocnoc, which facilitates cross-border e-commerce between Latin American merchants and global sellers, raised US$14 million in Series A funding. The company is headquartered in Uruguay with offices in Brazil, Mexico, Argentina, Colombia, China and Spain. Latin America’s cross-border sales grew 44% in 2022. The market is valued at $382 billion and expected to grow annually at a rate of 25% through 2025, according to Americas Market Intelligence.

CDPI Emerging Markets

By combining its Customer Data Platform (CDP) and Communications Platform as a Service (CPaaS), Terragon, Africa’s leading data and marketing technology company, has introduced an integrated customer engagement data solution, empowering financial institutions to deliver unparalleled experiences and shift towards a customer-centric approach.

CDPI Emerging Markets

Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.

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2023 LATAM Commerce enablement report

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Nocnoc opens door to quicker setup of cross-border e-commerce in Latin America

Terragon’s new solution to transform consumer experience in financial services

Kantar Media Bought for $1 Billion