Feeling calm after a nice relaxing weekend? Let’s take care of that with a reminder of all the bad guys trying to steal your data. We’ll start with news that Awake Security identified 111 malicious Chrome extensions, including 79 that had been downloaded from the Chrome Web Store more than 33 million times. It was a very sophisticated attack.
Foxbook – I mean, Facebook – has paid few financial penalties for its defacto support of right-wing hate groups. But a one-month boycott organized by civil rights organizations has been gaining support among advertisers and agencies. The North Face, REI and Patagonia are suspending their ads while agencies including Dentsu 360i and Mediabrands Reprise are encouraging clients to follow suit.
And here’s one from Jamie in our Department of the Obvious. This Harvard Business Review report – actually a Webinar summary – reports that the biggest obstacle to becoming a data-driven company is the lack of a data-driven culture. Glad we straightened that out.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.