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Ad Blocker Usage Is Down: AudienceProject Report

In more cheerful news, AudienceProject reports that self-reported use of ad blockers has dropped from 52% of U.S. respondents in 2016 to 41% in 2020. They also note that data based on actual sessions, as opposed to user surveys, shows no more than 20% of sessions are in fact blocked. Lots of interesting details including results from other countries, the impact of ads appearing near offensive content, and changes in annoyance about ads in general.

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Average Company Has Connected 49% of Its Data: SnapLogic Research

August 21, 2020

Finally, SnapLogic reports IT leaders say the average company has connected just 49% of its 115 data sources. This isn’t entirely for lack of trying but it still means the average employee loses 4 hours per week resolving data issues and that 42% of processes which could be automated are still done manually. Biggest obstacles are legacy technology, complex data types, data siloes, and regulatory requirements.

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Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025

Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.

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