Ad Blocker Usage Is Down: AudienceProject Report

In more cheerful news, AudienceProject reports that self-reported use of ad blockers has dropped from 52% of U.S. respondents in 2016 to 41% in 2020. They also note that data based on actual sessions, as opposed to user surveys, shows no more than 20% of sessions are in fact blocked. Lots of interesting details including results from other countries, the impact of ads appearing near offensive content, and changes in annoyance about ads in general.