Customer identity mapping specialist Adbrain has expanded its system to map identities across devices, people, and locations. This lets Adbrain build groups of individuals within a household or frequently visiting a given location. Adbrain builds its identity maps with data from multiple third party sources. Adbrain doesn’t collect personal identifiers, but clients can match their own data to Adbrain’s information,.
Personalization vendor Evergage, whose product includes a Customer Data Platform, announced a $10 million Series C funding, bring total funding to $31.5 million. Evergage does real time personalization for Web sites and mobile apps.
One reason retailers don’t do personalization is it’s too complicated. Artificial intelligence is expected to help, according to a Forrester study for ecommerce platform vendor Emarsys. Intelligent recommendations was the second-most planned application for AI (40%), following analytics (43%). Using AI to personalize customer experiences across channels was the most common application expected to be implemented within the next twelve months (81%).
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.