Adbrain Extends Identity Matching to Include Location

Customer identity mapping specialist Adbrain has expanded its system to map identities across devices, people, and locations. This lets Adbrain build groups of individuals within a household or frequently visiting a given location. Adbrain builds its identity maps with data from multiple third party sources. Adbrain doesn’t collect personal identifiers, but clients can match their own data to Adbrain’s information,.