Addressable TV Ads Reach Critical Mass
We haven’t heard much yet about fraud in addressable TV ads but you can bet it’s coming. Connected TVs are now found in 60% of households according to this YuMe study. BrightLine recently launched an audience platform that delivers personalized ads across TV, Web, and mobile devices and can be mapped to more than 30,000 third party audience segments. And if you’re worried about privacy, connected and over-the-top (OTT) TV audience manager TruOptik has launched an opt-out registry for its own database of 70 million households and 10,000+ segments. It hopes the rest of the industry will join in.