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Admetrics Offers Free Optimization Engine

Here’s a little stocking stuffer: Admetrics has just launched a freemium version of its Quantify automated campaign experimentation engine. Like its professional big brother, the system combines multivariate testing with Bayesian statistics and machine learning to deliver results more quickly and with less data than traditional A/B tests. And it can automatically introduce new variations as these become available, enabling continuous improvement.

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Cisco Pays $730 Million for IMImobile Customer Interaction Suite

December 8, 2020

It’s easy to think of Cisco as an infrastructure company but their products also include Webex and contact center systems, so they are definitely in the customer experience and collaboration industries too. Reinforcing the point: they just paid $730 million for IMImobile, which offers a cross-channel customer interaction management suite. In other words, they live closer to Salesforce, Pega, and Twilio than you might have realized.

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