Here’s a little stocking stuffer: Admetrics has just launched a freemium version of its Quantify automated campaign experimentation engine. Like its professional big brother, the system combines multivariate testing with Bayesian statistics and machine learning to deliver results more quickly and with less data than traditional A/B tests. And it can automatically introduce new variations as these become available, enabling continuous improvement.
It’s easy to think of Cisco as an infrastructure company but their products also include Webex and contact center systems, so they are definitely in the customer experience and collaboration industries too. Reinforcing the point: they just paid $730 million for IMImobile, which offers a cross-channel customer interaction management suite. In other words, they live closer to Salesforce, Pega, and Twilio than you might have realized.
What’s that, you thought identity data was the new oil? That means cookie replacements are like wind power. The latest blast of hot air comes from Verizon Media, in the form of a unified solution called ConnectID. It can serve ads based on 900 million consumer relationships across 30+ Verizon Media brands including Yahoo!, HuffPost, AOL, and TechCrunch. It’s a closed universe, but a big one.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.