Voice recognition isn’t new, but it’s much more important now that devices like Amazon Alexa and Apple Siri are capturing consumer intent. (See this blog post for a deeper analysis.) So it’s worth noting that Adobe Analytics can now extract information from speech captured on voice-enabled devices. This will make it easier for companies other than the device owners to use data from those interactions, assuming the outsiders are granted access to what’s said.
A shared customer database – that is, a Customer Data Platform – is in place at 15% of B2B firms that responded to a recent survey by MarTech Advisor.
Here’s another merger: marketing analytics vendor Singular has closed its deal with mobile app attribution vendor Apsalar. Singular combines data from all sources with an emphasis on tracking ad campaigns. It can create customer segments, deliver them to external delivery systems, and analyze results. We haven’t considered them a Customer Data Platform but maybe we should. Apsalar does similar tasks for mobile app marketers. The companies will operate under the Singular name.
With only eight days left until President Trump’s executive order reprieve of TikTok expires, Pew Research reports that only 34% of U.S. adults now support a ban, down from 50% two years ago. The number that believe TikTok poses a security threat has dipped ten points over the same period. Support for the ban has also declined in both parties.