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Adobe Campaign Adds Hadoop Connector

Adobe has released a connector that lets its Adobe Campaign system read Hadoop data directly. It’s intriguing on more levels than I can discuss here. Let’s just note Adobe’s blog comment that this lets Campaign access raw Hadoop data “without complex data migrations and transformations” as if they weren’t important.

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GoDaddy Buys Small Business Marketing Services Firm Main Street Hub

January 24, 2018

We haven’t seen too many big martech acquisitions recently, but here’s one: GoDaddy is buying Main Street Hub, a company that manages social marketing for small businesses. Price is $125 million, which isn’t much of a return on the $93 million in debt and equity invested in the firm. No one has cracked the code on making money at small business marketing services. But the deal certainly gives GoDaddy something new to offer its customers.

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More than Half of Mobile Apps Don’t Comply with GDPR: SafeDK Study

January 22, 2018

Hungry for your daily dose of GDPR? Chew on this: SDK management vendor SafeDK found that 56% of mobile apps include at least one SDK that accesses location, which is considered private data. Many also read lists of installed apps (42%) and contacts (29%), and 10% access the microphone. The study found the average mobile app includes 18.5 SDKs. You’ll find plenty more SDK trivia to liven up that Super Bowl party.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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