Adobe announced a bundle of new mobile personalization capabilities in its Journey Optimizer orchestration application, including several powered by real-time-updated profiles in the Adobe CDP. New options include location-aware triggers such as messages sent when a customer enters a store, personalized text messages within a campaign, and in-app messages based on customer profiles, location, and app usage history.
Senior Intern Jamie supports both our Department of the Obvious and the Facebook Is Evil team. He couldn’t figure out which one should get this set of Science Magazine editorials concluding that social media makes it tough to communicate sound science. Something about algorithms.
Ad buying platform Mediaocean has added dynamic ad personalization for Facebook and Twitter campaigns. The new capability is based on Flashtalking, which the company purchased last year. Other newly-integrated features from Flashtalking and 4C, which Mediaocean bought in 2020, include social media creative production and campaign management, reporting, and optimization.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.