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Adobe, Microsoft, and SAP Announce Project to Unify Customer Data

Adobe, Microsoft, and SAP announced an “Open Data Initiative” including a public, extensible data model and shared data lake on Microsoft Azure. The project is in early stages, with engineers from the three companies still working to reconcile their individual models. This Adobe blog post suggests that Adobe has already published schemas to help share data among its own systems. For an assessment of what this means for CDPs, see this post on Customer Experience Matrix.