Salesforce announced Customer 360, which provides a unified view of customer data in its B2C Marketing, Commerce, and Service Clouds. Data will be accessed via API connections without exporting it into a separate CDP-style database. Over at Customer Experience Matrix, David Raab was not impressed.

Sorry to rain on the parade, but we also have a report that security researchers have shown a second-hand Amazon Echo can spy on people. This is so not surprising that we almost handed it over to our Department of the Obvious. Better news: the California legislature has passed a law setting security regulations for Internet of Things devices. This Digital Trends article says the law leaves much to be desired. But it’s a start.

CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million.  It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge.  (See this blog post for more analysis.)