Who ever thought the words “Adobe” and “fast-moving” would bes used in the same sentence? Yet just four months after finalizing its acquisition of ecommerce platform Magento, Adobe has released its first integrations with Experience Cloud. Magento gains cross-touchpoint shopping experiences, AI-powered personalization, and behavior predictions. Magento also announced other enhancements to its core capabilities.
Data analysis platform Looker has announced special applications for digital marketing and Web analytics. The applications, now in public beta, provide prebuilt data structures and analytics. Looker combines data from multiple sources and makes it available for analysis and visualization. But it stores the data in a SQL database, making it more limited than most Customer Data Platforms.
An uncool name wasn’t the main reason so few people used Google’s social media network Google+ although it probably didn’t help. The company today announced they were shutting down the consumer portion of Google+, although they’ll keep some corporate applications. They also described several new limits on data sharing, mentioned that a security bug exposed data from at least a half million accounts, and look, a squirrel!
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.