Although advertisers continue to favor third-party cookie inventory in programmatic, they grew their cookieless share of voice (SOV) some 7% YoY in Q1 2024. Publishers saw their cookieless revenue SOV grow by an average of 18%. Retail and finance verticals saw a remarkable 300% YOY growth in cookieless SOV.
A federal judge in the Southern District of Mississippi blocked a new law that would have required minors to seek parental permission to create social media accounts on the grounds that it likely violated first amendment rights. Arkansas, Utah, Ohio, California and New York have recently advanced similar measures.
Some 55% of internet users currently run an ad blocker on their desktop (38% on mobile) and 52% don’t feel guilty about it even when visiting smaller sites dependent on ad revenue. Ninety-three percent know about ad blockers, although fewer than 20% find them completely effective. These statistics from a survey of 1,000 online Americans.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.