Advertising ID Consortium Launches ID Standards Project

On the bright side – or is it the Dark Side? – of customer tracking, The Advertising ID Consortium is working on standard IDs to help track ad exposures to individuals and devices. Although the mission is to help marketers, the Consortium also reminds anyone listening that “As a result, consumers can expect to have a more meaningful and seamless experience throughout the digital ecosystem with more relevant, personalized messaging from the brands that they value and prefer.” Participants include Criteo, OpenX, PubMatic, Thunder, IgnitionOne, and AdRoll Group.