News

AI-Driven Email Personalization Yields 41% More Revenue: Return Path and The Relevancy Group

Email also benefits from AI, according a study by industry analysts The Relevancy Group that was funded by email deliverability experts Return Path. Specifically, a survey of marketing executives found that companies using AI-driven email personalization reported 1.13% higher deliverability, 7.64% higher open rates, 13.44% higher click-through, and 41.29% more revenue. Sounds good to me.

More News

Next Article

Adobe Buys Marketo for $4.75 Billion

September 21, 2018

It’s hard to imagine that anyone who reads this newsletter hasn’t already heard, but Adobe announced an agreement yesterday to purchase B2B marketing automation vendor Marketo for $4.75 billion. Seller was Vista Equity Partners, which bought Marketo in May 2016 for $1.8 billion. Adobe gets 5,000 customers in B2B marketing, where it has had little presence. Adobe comments suggest Marketo will stay separate from Campaign, Adobe’s B2C marketing automation system.

CDPI Newsletter
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter