AI-Driven Email Personalization Yields 41% More Revenue: Return Path and The Relevancy Group

Email also benefits from AI, according a study by industry analysts The Relevancy Group that was funded by email deliverability experts Return Path. Specifically, a survey of marketing executives found that companies using AI-driven email personalization reported 1.13% higher deliverability, 7.64% higher open rates, 13.44% higher click-through, and 41.29% more revenue. Sounds good to me.

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Adobe Buys Marketo for $4.75 Billion

September 21, 2018

It’s hard to imagine that anyone who reads this newsletter hasn’t already heard, but Adobe announced an agreement yesterday to purchase B2B marketing automation vendor Marketo for $4.75 billion. Seller was Vista Equity Partners, which bought Marketo in May 2016 for $1.8 billion. Adobe gets 5,000 customers in B2B marketing, where it has had little presence. Adobe comments suggest Marketo will stay separate from Campaign, Adobe’s B2C marketing automation system.

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