Adobe, Microsoft, and SAP announced an “Open Data Initiative” including a public, extensible data model and shared data lake on Microsoft Azure. The project is in early stages, with engineers from the three companies still working to reconcile their individual models. This Adobe blog post suggests that Adobe has already published schemas to help share data among its own systems. For an assessment of what this means for CDPs, see this post on Customer Experience Matrix.

Marketing intelligence platform Singular has raised a $30 million Series B to grow its own business of unifying marketing data. Singular works with user-level data and creates audience segments, with its main focus on mobile and Web advertising sources, attribution, and analytics. It provides its own reporting and segmentation tools rather than integrating with third party products like a true CDP.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.