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Amazon Completes One Medical Acquisition

Doctors and nurses are the world’s most trusted professionals.  Business leaders are among the least.  So Amazon’s intent to transform U.S. health care with its One Medical acquisition poses an interesting challenge.  They just completed the deal, following a wait for anti-trust approval.

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80% of Google Play Store Data Safety Labels Contain Errors: Mozilla Study

February 24, 2023

While we’re beating up on Google, let’s mention this Mozilla study that found almost 80% of 40 popular Google Play Store apps showed a discrepancy between their Google Data Safety Form and actual privacy policy. The differences were serious in 40% of the apps tested. The study also criticizes Google policies including reliance on self-reporting by app developers and loopholes such as failing to require reports of sharing data with “service providers”.

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Stackline Partners with Gigi to Improve Streaming TV Measurement

January 10, 2025

Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video.  Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.

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