At the other end of the life cycle, machine learning-based CDP Appuri is no more. Intellectual property and most of the staff are going to DocuSign, which will use them to analyze DocuSign customer behaviors. Appuri’s existing products will no longer be sold separately.
Is there a prize for first acquisition of the year? If so, Account Based Marketing vendor Terminus just won it by announcing they’re buying BrightFunnel, which specializes in B2B marketing analytics and attribution. It’s pretty far from Terminus’ core business in targeted display ads, which just shows the extent of their ambition to become a full service B2B marketing platform.
Or should we go full retro and predict the rebirth of TV? Quite possible, so long as a it’s a modern, interactive TV that’s as good at spying on you personalizing your experience as your computer or mobile device. Here’s a Wall Street Journal article on three companies leading the way.
A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.