Appuri CDP Absorbed by DocuSign

At the other end of the life cycle, machine learning-based CDP Appuri is no more. Intellectual property and most of the staff are going to DocuSign, which will use them to analyze DocuSign customer behaviors. Appuri’s existing products will no longer be sold separately.

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Account Based Marketing Vendor Terminus Buys B2B Attribution Vendor BrightFunnel

January 3, 2018

Is there a prize for first acquisition of the year? If so, Account Based Marketing vendor Terminus just won it by announcing they’re buying BrightFunnel, which specializes in B2B marketing analytics and attribution. It’s pretty far from Terminus’ core business in targeted display ads, which just shows the extent of their ambition to become a full service B2B marketing platform.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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