Visual analytics vendor Arcadia Data is also jumping on the GDPR bandwagon. You might find the connection tenuous but they do have data security and governance features that could help with GDPR compliance. David Meerman Scott calls this “newsjacking”. Many firms are doing it.
Let’s take a break from obsessing about GDPR and obsess about blockchain. TechCrunch says venture capitalists have invested more than $1.3 billion so far this year, more than the previous eighteen months combined. Not really surprising.
And one more acquisition: retail data giant dunnhumby bought Aptaris, an enterprise promotion management platform. It illustrates the trend towards integration of customer data management with data activation. You like trends, right?
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.