Small business lender Kabbage will acquire the assets of B2B CDP Radius Intelligence. According to TechCrunch, Radius’ current products and data no longer be sold directly. The deal follows purchase of Radius competitors Mintigo by Anaplan last week and Lattice Engines by Dun & Bradstreet in June. Remaining independent B2B CDPs include Leadspace, Zylotech, and CaliberMind.
You may have noticed we’re covering more CDP vendor news, Dear Reader. If you didn’t notice, I’ve just helpfully pointed it out. Today’s item is a new cohort analysis feature from AgilOne. They also released an enhanced segment builder.
When it comes to obvious, nothing beats news that social media is rife with fraud. But you might still be surprised that Arkose Labs found more than half of all social media logins are fraudulent as are 25% of new account applications. It may explain last week’s non-obvious report that online and offline social conversations are not correlated.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.