B2B Marketers Want a Simpler Tech Stack: Anteriad Study

B2B marketers have their own complaints.  Intent data collector Anteriad reports that 61% feel their tech stack is too complex (if we include the 19% who compare their stack to a black hole).  The bright side is that companies with fully integrated data show better business results.  Also noteworthy: 33% have a CDP, comparable to marketing automation (35%), marketing databases (32%) and Data Management Platforms (31%), but still far behind CRM (61%).

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Half of Third-Party Data Signals Have Been Lost: IAB Report

September 14, 2022

The folks at Interactive Advertising Bureau (IAB) are in a sour mood, judging by this report.  They find that actions from Apple, Firefox, and others have already removed half of the “signal fidelity” once provided by third-party identifiers, with even greater losses on the way.  Yet IAB sees state-level privacy regulation as an even greater threat.  Worse still, companies are doing a poor job in getting ready for the new situation.   Color them glum.

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Companies Are Missing Opportunities with AR and Telco Data: Snap, Intent HQ

September 14, 2022

The criticism keeps coming. Snap reports that companies are failing to take proper advantage of Augmented Reality (AR), by not recognizing that customers want to use it for practical applications such as shopping, learning, and entertainment.  Meanwhile, IntentHQ says failure to utilize existing data is costing telcos millions of dollars in potential revenue. Is cranky the new black?

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Microsoft Lets Publishers Block Bing Chat Separately from Bing Search

September 26, 2023

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.

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