If you think data issues are challenging today, just wait. Ocient finds that mere “big data” is being replaced by “hyperscale data”, which involves higher volumes and near-immediate analytics. Nearly all respondents (97%) expect data volumes to rise quickly in the next few years and 59% expect to move to a new data warehousing platform to handle the growth.
It’s hard to be strategic when you’re fighting fires every minute. Half the respondents to this Digibee survey say they’ve rebuilt six or more key integrations in the past twelve months and 48% say poor integrations have impeded innovation. But just 7% have a data integration strategy in place, even though 57% say it’s a top priority.
Amazon has acquired iRobot, the company whose Roomba vacuum revolutionized dust bunny clean up and holds a whopping 56.7% market share. It’s being called “the most dangerous, threatening acquisition” in Amazon’s history. No mean feat, given that just last week the company rocked the medical world with a $3.9B offer for One Medical and got called out a couple weeks before for its Ring security doorbell sharing doorstep data with police departments.
Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point.