Customer Data Platform and personalization vendor Evergage has purchased the MyBuys retail offer targeting business from online advertising company Magnetic. MyBuys merged with Magnetic in 2015. Evergage plans to move MyBuys customers onto the Evergage platform. It’s unusual to see one personalization company buy another. Sign of an overcrowded market, perhaps?

In fact, companies struggle to measure a lot of things. This survey from Qlik suggests one reason is a lack of basic data literacy skills. Just one-quarter of junior- and mid-level employees classified themselves as data literate while 74% felt their company would value them more if they improved their data literacy level. Encouragingly, 82% said they’d be willing to invest more time and energy in improvement. Click here to rate your own data literacy skills.

Nearly one-third of major news publishers have blocked generative AI tools from reading their content.   But that’s a drastic measure which could also exclude their results from conventional search engines.  Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results.  We’ll see if competitors do the same.