It’s come to this: people are hate automated customer service systems so much that T-Mobile is launching a major campaign around a promise that you’ll always be connected immediately with a person. Even more revolutionary, that person will be able to solve your problem without transferring you to someone else. Hurray for them; shame on the rest of the world for making this newsworthy.

I couldn’t find a third item about outdoor.

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.