Blippar Uses Computer Vision to Guide Shoppers

Sticking with retail, computer vision and augmented reality expert Blippar has launched a product that maps a user’s precise in-store location using computer vision, rather than beacons or similar technologies. The system can then use augmented reality to help people find things (imagine a bunch of arrows floating mid-air) or display information (such as a menu in front of a restaurant). It’s presumably cheaper than beacons, which many retailers have balked at buying.