In another partial acquisition, cross-platform measurement vendor Branch has purchased attribution platform and team of TUNE. Branch maintains its own identity network, using a combination of cookies and device IDs to trace individuals across mobile platforms. TUNE is retaining its HasOffers business, which manages affiliate marketing programs.
Let’s look at some research that contradicts what we think we know.
Factual also tracks device locations. It packages the data for analysis, advertising audiences, and location-based messaging. It just raised $42 million, bringing total funding to $104 million. They currently track about 300 million devices per month.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.