CaliberMind Raises $2 Million for B2B CDP
CaliberMind now styles itself as B2B marketing intelligence software but we still think of them as a CDP. They just raised $2 million, brining their total to $5.3 million.
CaliberMind now styles itself as B2B marketing intelligence software but we still think of them as a CDP. They just raised $2 million, brining their total to $5.3 million.
I’m intrigued by this report that citizen cybercriminals can purchase DDoS attacks as a service. But it’s not worth a news item. So instead let’s note that survey data compiler Dynata has integrated its 62 million personal profiles with Google’s Ads Data Hub. ADH, as it’s known to friends, is a sandbox that lets YouTube advertisers analyze their results without seeing any personal data.
In two cases that litigants in the UK and the Netherlands believe could exceed €10BN in collective claims, the companies are being sued for use of third party cookies for ad tracking. The Dutch case, which was filed by The Privacy Collective, is the biggest in the Netherlands related to violation of GDPR. The UK case, which will be presented later this month, is in connection with GDPR and the UK’s Privacy of Electronic Communications Regulation.
The Trade Desk has announced a definitive agreement to acquire digital advertising data company Sincera. Sincera helps advertisers evaluate the quality of data provided by publishers and thus more accurately assess the value of ad impressions. With the integration, The Trade Desk will also be able to show publishers the data signals most valued by advertisers.