Perhaps you think that “camera marketing” refers to selling cameras? Don’t be silly. Camera IQ uses the term to describe Augmented Reality experiences embedded inside advertisements. Which are themselves wrapped in social media which is viewed on your smartphone which is where the camera comes in. In case it’s still too simple, the ads are sold programmatically.
When is a CDP not a CDP?
It’s nice to have an occasional bit of good news about privacy, but there’s plenty on the other side of the ledger. Gizmodo reports that the “Do Not Track” function built into many Web browsers is basically useless because most Web sites ignore it. Unlike GDPR, Do Not Track has no legal standing. That would require an Act of Congress so don’t hold your breath.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.