Simon Data’s 2022 State of Customer Data offers more to chew on. They report their clients are using almost twice as many data points now as one year ago and that campaigns using more data are more successful. They do caution that using too much data is a problem if you’re being creepy.
Is there anything more fascinating than other companies’ customer data strategies, Dear Reader? I thought not. Here’s a Treasure Data study on that very topic. Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.
Software AG found that 78% of organizations have released more incomplete software projects since the pandemic began. Respondents said that’s a good thing because it lets them deliver new systems more quickly. Need I mention that the respondents were people who build systems, not people who use them?
Twilio has launched a real-time identity resolution solution, Segment Unify, that generates unified customer profiles within the Segment CDP and shares them with external systems via a Reverse ETL capability. Highlighting Reverse ETL features has become an increasingly popular tactic among CDP vendors who face aggressive competition from stand-alone Reverse ETL products.