Campaigns Using More Data Are More Successful: Simon Data Study

Simon Data’s 2022 State of Customer Data offers more to chew on.  They report their clients are using almost twice as many data points now as one year ago and that campaigns using more data are more successful.  They do caution that using too much data is a problem if you’re being creepy.

More News

Next Article

Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

CDPI Newsletter