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Captivate Offers Vertical Integration for Elevator Advertising

Location-based platforms may come and go but if you really want a business with ups and downs, try elevator advertising. Captivate has taken the industry to new heights with Captivate Places, a centralized analytics and planning system that lets marketers target audiences using first and third party data and then measures campaign impact on brand lift, foot traffic, and Web behaviors.

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Privacy International Files GDPR Complaints Against Oracle, Acxiom, Equifax, Experian, and Others

November 12, 2018

You won’t be surprised that privacy rights organization Privacy International is “gravely concerned at the data processing activities of the data broking and AdTech industry”. So you probably shouldn’t be surprised that they’ve filed GDPR complaints against Oracle, Acxiom, Experian, Equifax, Quantcast, Tapad, and Criteo. The UK Information Commissioner’s Office has already issued assessment notices to Acxiom, Equifax, and Experian so this is really about Privacy International wanting to get its arguments considered. And some publicity.

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Yellowfin Finds Important Data Changes So You Don’t Have To

November 8, 2018

Yellowfin is another company that’s replacing helping data analysts. It’s just introduced Yellowfin Signals, which continuously looks for changes in source data.  The company describes this much more eloquently as “continuous time-series detection of trends and anomalies with instant correlations”.  It’s also added Yellowfin Stores, which assembles insights in one place but is oh-so-much-smarter than what you used to call a dashboard.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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