CDP Institute

Digital marketing firm PivotRoots announced the launch of its marketing technology (MarTech) consultancy and management wing PivotConsult to strengthen its data-led and consumer-centric approach.

Square announced today that it is acquiring Australian buy now, pay later giant Afterpay in a $29 billion all-stock deal.

LinkedIn has published the latest edition of its annual survey of B2B technology buyers, which looks at key industry trends in APAC and notes in order to help tech marketers maximise their performance and outreach.

UpGuard, the third-party risk and attack surface management platform, today released the ASX 200 Security Report, an analysis of the data security of the top 200 companies in Australia.

Among the larger individual economies in the region, Argentina’s was the fastest growing, with a retail e-commerce increase rate of 79%; Brazil’s e-commerce growth rate was 35%, and Mexico’s was 27%. This skyrocketing growth, coupled with the region’s size—Latin America has a population of more than 650 million people—has attracted the attention of e-commerce marketers all over the world.

Nubimetrics was founded in 2010 in San Salvador, Jujuy, Argentina, by Andrés Jara Werchau and Pamela Scheurer, to be a SaaS platform that helps e-commerce sellers by delivering analytics-driven market data. In Argentina, Nubimetrics started its journey with data collected only from e-commerce giant Mercado Libre.

PayU’s most recent report looking at consumer spending globally found that Latin America is set to become the new global destination for emerging ecommerce leaders – fast growing online and omnichannel businesses looking to stand out from the crowd.

Chile is the frontrunner when it comes to mobile commerce growth in Latin America. Between 2020 and 2024, revenues from mobile online purchases are forecast to grow by 200%. But the top 2 and 3 – Argentina and Mexico – are forecast to more than double their mCommerce sales as well within the said four years.

In the wake of Latin America‘s largest neobank, the platform expects to jump from 350,000 to 1 million customers served in the next 12 months and increase its revenue by 150% in 2022.

Africa has become the first continent in the world to complete the collection of accurate, comprehensive and harmonised digital land use and land use change data under the Africa Open DEAL initiative. DEAL stands for Data for the Environment, Agriculture and Land Initiative. The data collection and analysis initiative is led by the Food and Agriculture Organization (FAO) and the African Union Commission (AUC).

Single-use plastic management will now be data-driven in Tanzania, Mozambique and Zambia thanks to Wastebase. The app has just been launched by unwaste.io, a company founded in 2020 by software engineers Cameron Smith (based in Maputo, Mozambique) and Martin Pllu (based in Edinburgh, UK).

Wipro Limited, a leading global information technology, consulting and business process services company, today launched FieldX, a cloud-based end-to-end digital service lifecycle automation solution built on ServiceNow’s Now Platform®. Using FieldX, manufacturing organizations can enhance and scale-up their after-sales customer service operations while reducing costs.