CDPI Newsletter

Categories : CDPI Newsletter

64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023
You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.
CDPI Newsletter

Retailers Excited About Composable Tech

January 30, 2023
Retailers are super-excited about “composable” architectures, with 91% considering it important, according to this MACH Alliance survey.  (MACH stands for Micro-Services, API-First, Cloud Native, and Headless, which is a good tech checklist for true composability.)  But just 2% say their systems are fully composable today.  The focus here is largely on in-store technology; Customer Data Platforms don’t show up in the discussion.  
CDPI Newsletter