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Almost 90% of CIOs Have Implemented AI Policies: Logicalis

March 12, 2024
Eighty-five per cent of organizations are investing in AI technology, 72% of CIOs are “apprehensive” about regulating AI internally and 86% have Implemented formal AI Policies. AI is regareded as the number one priority for 2024, although CIOs are also thinking about cybersecurity and sustainability. Digital services company Logicalis interviewed 1,000 CIOs globally for the tenth edition of their CIO report.
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Google Makes Changes to Improve Compliance with Digital Markets Act

March 8, 2024
The European Union’s Digital Markets Act (DMA), aimed to curbing the market power of the biggest tech companies, came into force earlier this week.  Google announced several product changes to comply, including making it easier to find shopping comparison sites, offering more search engine and browser choices for Android phones; and adding new consent options. Most changes will only apply to users within the EU.
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Amperity Adds AI Capabilities, Launches AmpAI Suite

March 7, 2024
Customer Data Platform Amperity has unveiled two new AI tools, Explore and Assist, that will join the existing products, Stitch and Predict, to form an AI suite, AmpAI. Aimed at business users, Explore will support engagement with data using natural language; Assist will help both technical and non-technical users develop and customize new data assets on the platform. The capabilities seek to fix data quality and access challenges.
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Cookieless Share of Voice More Than Doubles YoY for Retail Advertisers: 33Across

March 7, 2024
While advertisers continue to rely heavily on third-party cookies for programmatic ad buys, they are slowly preparing for the cookieless future.  33Across reports investment in cookie alternatives within its ad exchange grew an average of 9% in Q4 2023 compared with the previous quarter.  Retail advertisers invested 26% of their budget in cookie alternatives during the period, more than double the share of one year ago.
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