CDP Celebrus Adds Machine Learning and Natural Language Processing

It’s a bit of a grab bag today, Dear Reader. First some CDP news: CDP Celebrus has added a collection of real-time machine learning and natural language processing capabilities. The list includes 50+ behavioral signals detected by machine learning; streams of real-time content recommendations; detection of unusual customer behaviors; and signals based on text analysis.

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Trust Stamp Raises Funds for Privacy-Safe Identity Verification

May 26, 2020

Trust Stamp preserves privacy with a biometric-based identity token that’s unique for each individual but doesn’t reveal any personal information. This lets companies identify shared customers and authenticate individual identities without exposing personal data. They launched a Seedvest campaign last week which has so far raised $2.7 million of a $5.6 million goal, plus another $2.6 million from private investors.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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