News

CDP CustomerLabs Adds No-Code Integration Builder

Small business CDP CustomerLabs also has integration news: a no-code data connection tool called CDP Sources. What more can I say?

More News

Next Article

Accretive Media Retargets Out-of-Home Ad Viewers on Connected TVs

October 1, 2020

Remember how we decided on Monday that individually-targeted out-of-home ads are still science fiction? The line between fantasy and reality just got even thinner with news that Accretive Media can now send connected TV ads to people who saw a particular digital out-of-home ad. They don’t explain how this happens but apparently they’re tracking mobile devices to know who was near each screen.

CDPI Newsletter
Previous Article

Consumers Prefer Effective Service Over Recognition: CCW Digital Report

September 29, 2020

In our on-going campaign to convince you that consumers care more about convenience than personalization, here’s a study for CallMiner by CCW Digital. They found the most important attributes of customer service are accurate information and resolution (42%) and speed and efficiency (33%). Proving they know you was dead last at 2%. Lots more here if you want to know what consumers say makes a good experience.

CDPI Newsletter
Featured Article

Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

Press Releases & Coverage