Remember how we decided on Monday that individually-targeted out-of-home ads are still science fiction? The line between fantasy and reality just got even thinner with news that Accretive Media can now send connected TV ads to people who saw a particular digital out-of-home ad. They don’t explain how this happens but apparently they’re tracking mobile devices to know who was near each screen.

In our on-going campaign to convince you that consumers care more about convenience than personalization, here’s a study for CallMiner by CCW Digital. They found the most important attributes of customer service are accurate information and resolution (42%) and speed and efficiency (33%). Proving they know you was dead last at 2%. Lots more here if you want to know what consumers say makes a good experience.

T-Mobile will acquire out-of-home adtech business Vistar Media for $600 million. Vistar Media is managing advertising campaigns across over one million digital screens. Its capabilities will combine with T-Mobile’s customer insights and data and its extensive in-store retail media network.