Remember how we decided on Monday that individually-targeted out-of-home ads are still science fiction? The line between fantasy and reality just got even thinner with news that Accretive Media can now send connected TV ads to people who saw a particular digital out-of-home ad. They don’t explain how this happens but apparently they’re tracking mobile devices to know who was near each screen.

In our on-going campaign to convince you that consumers care more about convenience than personalization, here’s a study for CallMiner by CCW Digital. They found the most important attributes of customer service are accurate information and resolution (42%) and speed and efficiency (33%). Proving they know you was dead last at 2%. Lots more here if you want to know what consumers say makes a good experience.

Salesforce kicked off its big Connections conference yesterday, and if you’re surprised the focus was on generative AI, you haven’t been paying attention.  Still, the focus this time was on marketing applications that draw on Salesforce CDP data, so it’s right up our alley.  They also announced direct access to Google BigQuery data, ticking the “zero-copy” box as well.