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CDP Data Inputs Doubled in 2020: Segment Report

Here’s more evidence that CPD usage increased during the pandemic. Twilio Segment reports that monthly API calls to its product more than doubled from nearly 500 million in December 2019 to over one trillion in December 2020.  Analytics, advertising, and warehouses were the top destinations by volume.  Lots more here to sink your teeth into.

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Tapad Offers to Connect Cookie-Free Identifiers

February 11, 2021

Plenty of companies hope their digital identity solution will be the standard replacement for third-party cookies.  ID graph vendor Tapad is hedging its bets with Switchboard, a service that will connect other companies’ identifiers.  Partners include TheTradeDesk, Amobee, Martin, Eyeota, ShareThis, Catalina, Unified ID, Lotame, Audigent, BritePool, ID5, RetargetlyIDx.  You’ll note a couple of big names are missing, including Neustar and LiveRamp.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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